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Welcome to the jungle: the cash trap for soft corporate types
So many people with a stable corporate job fantasise about sticking to the man and setting up their own business.
Obviously I’ve done a lot of stories encouraging people to do this, and I can’t recommend it too highly.
Yet you rarely hear of the simple reason why most of those businesses don't make it. That's because it's boring to write about.
Really selling you on listening it this week, aren't I?
But success comes from facing up to the things others don't bother with. Listen, or get run over by a bus.
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By Ian WhitworthSo many people with a stable corporate job fantasise about sticking to the man and setting up their own business.
Obviously I’ve done a lot of stories encouraging people to do this, and I can’t recommend it too highly.
Yet you rarely hear of the simple reason why most of those businesses don't make it. That's because it's boring to write about.
Really selling you on listening it this week, aren't I?
But success comes from facing up to the things others don't bother with. Listen, or get run over by a bus.
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