Agencies are faced with the eternal debate - to focus on securing more big-ticket projects or steady retainers from trusted clients. This is being felt more than ever in agencies across Australia, and the world, as clients make a choice to shift more of their marketing - and PR - budgets towards projects. Dan Beaumont, MD of The Royals, recently wrote about this in Mumbrella, forecasting a 'post-retainer world' where the cyclical shift towards projects is being felt globally and locally, and may have a lasting impact on our business models. Join our host Shane Allison, CEO and co-founder of Public Address, Dan Beaumont, Mylan Vu, MD of Hotwire Global and Leilani Abels, MD of Thrive PR to discuss how this impact will be felt across the agency world, and what PR agencies can learn from the advertising models on the front of this.

Read Dan's article here: https://mumbrella.com.au/what-will-happen-to-the-client-agency-relationship-in-a-post-retainer-world-575812

Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.

Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.