Well Dressed Walrus

Many websites miss this important selling tool: a sales letter.

In this episode, we discuss the key components of a sales letter and how you can create one for your website.

There’s more to a website than design. In this episode we talk about

how important load time is and whether you’re

losing customers to slow load times on your website.

A lot of people outsource the build and maintenance of the their websites. But many times the business owner doesn’t know how to access the digital assets tied to their website like hosting, domains, payment processors and more. In this episode we talk about how to control your digital assets.

It’s easy to get stuck “playing the game” all the experts tell us to play when it comes to SEO, social media, and blogging. But that is a tough game to win because the rules (algorithms) always change. In this episode we uncover a better way to play the marketing game.

Selling often puts us in a position of trying to convince others of what we have to offer. But the consumer is tired of that approach. In this episode we cover a simple and effective approach to sales calls (what we call Discovery Calls).

Your About Us page on your website can be an effective tool for winning more customers… IF you create the About Us Page the right way. In this episode we clarify how to build an About Us page.

There are many myths people have around websites. In this episode of The Human Side of Marketing (part 2) we cover myths 6-10 that get in the way of having a website that creates ROI.

CLARIFYING YOUR WEBSITE- The Human Side of Marketing

Lately it seems that people are confused about why they need a website or what their website should do for them. (Hint: It shouldn’t just be an expensive business card)

In our new show, The Human Side of Marketing, we discuss the 3 things your website should do for you… Have a look.