Well Played: Conversations on Marketing and Brand is a discussion through the lens of Kate Ware and Esther Kelleher; two career marketers who have seen the industry evolve from the inside since the early 2000's.

We’re good mates who have been fortunate to work together over a number of years, and have always riffed on what we’re observing, feeling and loving in today's climate.

Well Played is exactly these chats. Think light-hearted banter and the kind of senior-industry perspective we were yearning to listen to ourselves. It’s like sitting on the couch and having a cuppa with us.

Each week we’ll bring you segments such as ‘What’s in your Algorithm?’ and ‘Well Played or No Play’ where we dissect current brand and marketing moments. We’ll also be deep diving into shifts in industry trends and bring you interviews with interesting people we see are nailing their play. 

We cover off more than a social media trend or a tactical execution; we go wider and discuss brand and marketing from a birds eye view, looking at how things are changing and why we should pay attention.

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