WellBuilt

On this episode of WellBuilt, Jon spoke to Bill Evans, CEO of Rock Health.

Rock Health is a multifaceted digital health organization that consults, invests, and gives back.

Rock Health Advisory helps major corporations act on opportunities in digital health's evolving landscape through a consulting practice and membership program.

Rock Health Capital is a venture fund that invests in entrepreneurs building digital health businesses.

And finally, Rockhealth.org is a non-profit with the goal of breaking down the long-standing barriers and inequities that exist in healthcare.

In their fun and interesting conversation, Jon spoke to Bill about their mission to bring more humanity to healthcare, how portfolio companies like JOON and Oula Health fit into this framework, and broader trends he and Rock Health are seeing in healthcare and digital health like omnichannel brands, the consumerization of healthcare, and why there are still so much opportunity to make healthcare better.

Bill reverse interviewed Jon for a bit as they discussed the consolidation of point solutions in the employer market and opportunities to simplify and better contextualize employee benefits.

Jon eventually took back the reins and they got deeper into Bill's top three influences for a more positive attitude and state of mind.

If you're interested in learning more about Rock Health and getting a taste of their thought leadership and content, we highly recommend subscribing to their newsletter, Rock Weekly.

Enjoy!

Neuro makes functional gums and mints that help support energy and focus as well as relaxation, calm, and flow. They do this by infusing their products with caffeine, b vitamins, l-theanine, gaba and other ingredients and amino acids that support neurotransmitters and your brain's wellness.

Kent and his co-founder, Ryan, are college friends and started their entrepreneurial journey as elite athletes. Ryan was training with the U.S Paralympic team and Kent was a member of Japan's Olympic Judo team. They were both always searching and experimenting with ways to boost their energy and were sick of traveling with bags of obscure powders so decided to create something that made neuro-hacking easier, convenient, and delightful.

Kent is an interesting and awesome guy. Jon got deeper into his personal why, what he's reading, and the other activities and roles he enjoys when he's not working on Neuro. More specifically, Kent is an incredible multimedia artist and muralist.

Check out his work, try Neuro, and enjoy their chat!

BONUS: Kent and Ryan on Shark Tank.

On this episode of WellBuilt, Jon spoke to Michael Brandt, Co-Founder & CEO of H.VM.N, Health Via Modern Nutrition.

HVMN is a human performance company best known for their Ketone-IQ, a drinkable ketone designed to be taken daily to support mental clarity, athletic performance, and metabolic health.

Ketones are a nutritional primitive, a source of energy that your body naturally makes when doing low-carb/keto diet, exercising, or fasting.

Besides providing ketones to hundreds of thousands of everyday people via direct to consumer channels, the brand has also grown through a multi million dollar contract with the United States Department of Defense and by working with athletes in every sport. In our fun conversation, we also got into Michael's own experience as a triathlete and marathoner, and how that inspired the company.

Check out HVMN and enjoy!

On this episode of WellBuilt, Jon spoke to Elizabeth Stein, Founder & CEO of Purely Elizabeth.

Purely Elizabeth is a natural foods company that makes better for you products like superfood granola, oatmeal, and pancake mixes.

In their conversation, they got into Purely Elizabeth's founding story. Elizabeth has been working on her brand for over 12 years, and the way she fell into starting the business was incredible to hear.

They nerded out on the ways the natural food industry has changed over the last decade, specific ingredients she avoids, how she thinks about healthy eating, and her continued passion for cooking.

And finally, they got into how Elizabeth thinks about company culture and employee wellness, her vision for Purely Elizabeth as a lifestyle brand, and how that corresponds with the evolution of her own wellness journey.

Bon Apetite!

Madefor is a digital program that distills neuroscience, positive psychology, and health physiology research down into simple actionable steps and healthy habits.

In their program, they guide their members through ten 21-day challenges. The foundational practices they help develop are Gratitude, Nature, Connection, Breath, Hydration, Rest, Fuel, Clarity, Vision, and Movement.

Pat is a former Navy Seal, and during his service, he saw how human performance went beyond the physical body and the critical role mental states played in determining people's resilience through strenuous challenges like Basic Underwater Demolition SEAL training.

The idea for their company came about on a surf trip w/ his good friend and co-founder, Blake Mycoskie, who previously founded Tom's Shoes and is very passionate about personal development. Early on they brought on Andrew Huberman, a neuroscientist and tenured professor in the Department of Neurobiology at Stanford, to lead their Scientific Advisory board.

Check out Madefor and enjoy this interesting conversation with Pat Dossett.

On this episode of WellBuilt, Jon spoke to Rikard Steiber, Founder & CEO of GoodTrust.

Rikard is a serial internet entrepreneur and tech executive with experience successfully launching and growing digital businesses at global companies including Google, Modern Times Group, HTC VIVE, and Einride.

When Rikard's father passed away in the spring of 2020 and the world entered into a state of fear with the pandemic, an interesting and thought-provoking question struck Rikard: do any of us know what happens to our digital stuff when we die?

As Rikard explored this concept further, he discovered that most people have no idea. For Rikard, this was an epiphany and opportunity.

We spend an average of more than six hours connected to the internet every day. We trust countless services with our most treasured content: photos and videos of the family, financial and banking accounts, our thoughts and memories through social media, our communications, and more.

Most people don't like to talk about death. We share this experience with everyone on the planet but it's borderline taboo. GoodTrust wants to empower people to take action to ensure that their digital legacy isn't lost forever. They also want to help people with every aspect of estate planning and end-of-life directives like creating a free will. They also offer engaging ways for people to share their life stories with their loved ones through a digital time capsule with Future Messages and with new technologies like AI and facial recognition with GoodTrust Memories.

Rikard is an interesting guy - beyond what they're doing at GoodTrust, they got into how building a death or life tech company impacts his view of life, his upcoming trip to space w/ Virgin Galactic, and more 🚀

Learn more by listening FREE to the Amazon bestselling book "Digital Legacy: Take Control of Your Online Afterlife:

• Apple Books: https://books.apple.com/us/audiobook/digital-legacy-take-control-of-your-online-afterlife/id1600888420
• Amazon Books: https://www.amazon.com/Digital-Legacy-Take-Control-Afterlife/dp/1736205943/

Othership is an interesting omnichannel health and wellness concept.

In their flagship Toronto location, they are doing guided in-person mental health group classes in saunas and ice baths. Here's a cool video of the experience!

Think the Barry's Bootcamp or Soul Cycle of Hot/Cold. But instead of an active fitness class, you'll sweat in a 40-person sauna, recover and find your zen in the cold, and hopefully come away with some tools to regulate your nervous system and feel more emotionally empowered. This all happens through what Robbie describes as "Peak States".

Othership has also recently launched a breathwork app for guided breathing exercises and meditations.

Robbie's path to building Othership was fascinating. His wellness journey was spurred by a Vipassana meditation retreat at a low point in his career, which then led him to use psychedelic experiences like Ayahuasca to get sober.

In their broad-ranging conversation, they got into how and why psychedelics helped Robbie and are helping others with their mental health, how he got into bathhouses, the benefits of saunas and cold water exposure, breathwork, and more.

Before Othership, Robbie was the lead of ecosystem development at Ethereum, and he shared what building community in the crypto world taught him about bringing people together in real life!

Check out Othership and enjoy the ride!

Bonus:

• The benefits of breathwork and extreme cold exposure: The Health Stack with Robbie Bent
• Othership is committed to accessibility and will always provide free memberships to anyone who reaches out acknowledging financial stability as a determinant of access. They also maintain 5 free sessions on their app that rotate regularly. Email them at [email protected] to learn more.

On this episode of WellBuilt, Jon spoke with Dr. Elana Weisberg, Director of Acupuncture at Tia.

Tia is creating a modern medical home for women. Blending in-person and virtual care services, Tia's care model integrates gynecology, primary care, mental health, and other evidence-based wellness services to treat women comprehensively.

In their conversation, they got into Elana's journey to acupuncture. Elana was recommended acupuncture because of tendinitis and within a few sessions, her wrist was feeling better, and the treatments also helped with her mood, energy, and anxiety.

They got into how acupuncture can help people find a connection between their body and mind, and how doing so can support mental health. Elana dealt with an eating disorder for years, and how acupuncture helped her get better.

They got into integrating acupuncture into more western medicine to promote whole-person health. Acupuncture is used before and after medical procedures at Tia, and they're getting great feedback on their integrated approach and seeing amazing growth!

Here are a few more resources on Dr. Elana and Acupuncture at Tia.

• https://asktia.com/article/elana-weisberg
• https://asktia.com/article/integrating-an-acupuncturist-s-perspective-to-product-development

Enjoy!

Hilma makes natural remedies for health issues like digestion, head tension, immune support, allergies, and more.

Hilma's formulations are made with powerful herbs and minerals, created by a team of doctors, and backed by clinical research.

Unlike most over-the-counter options, Hilma is made without drugs, dyes, fillers, preservatives, or artificial sweeteners.

In their conversation, Hilary shared the Aha moment that led her and her co-founders to the creation of Hilma. One of them was struggling with a cold and realized that the Emergen-C Vitamin C supplement they resorted to could be completely reimagined to better align with their values, lifestyles, and modern understanding of nutrition and healing.

Beyond the academic research behind their formulations and hearing her thoughts on incorporating these alternatives with more conventional remedies, Hilary shared:

• Her tips for paying close attention to and focusing on the things in life and your career that get you excited and tapping into that ideally as part of work.
• And her brand recommendation for other moms to be, a maternity company called Hatch.

Enjoy

On this episode of WellBuilt, Jon had the pleasure of speaking with Kristina Saffran, Co-Founder and CEO of Equip.

Equip provides fully virtual treatment to people with anorexia, bulimia, and atypical eating disorders.

They've based their treatment model on the gold standard of care, Family-Based Treatment — a 5-person care team that includes a family mentor, peer mentor, dietician, therapist, and medical provider.

Kristina was diagnosed with anorexia at ten years old. And she and her family were introduced to FBT after four hospitalizations and many relapses.

Kristina basically dedicated her life to this work after getting better. At the age of 15, she started a non-profit with the mission to raise money for patients who did not have financial access to treatment. This got her familiar with the broken system and got her passionate about creating a more accessible model

In their conversation, Jon and Kristina dug into the ways eating disorders have been misrepresented. There are many different types of people dealing with eating disorders that don't get the attention they deserve.

What made this episode even more personal is Jon's own challenges with food and eating. Kristina left him and our listeners with some interesting questions:

- How often do you think about food?

- How often do you think about your body and weight?

- Do you want to think about them less? And what would it do for your mental health, focus, and attention if you could think about other things instead?

Enjoy!