When is it appropriate to give free sessions and assessments to help build clientele? That's a great question don't you think?

A little while back I read a book by Eric Brown called 60 Clients in 60 Days. Eric offers some robust strategies for those j...

What do you do when you feel like you're totally being taken advantage of by the management? They continue to give your time and services away for free or cheaply and take no notice of your pleas for change. Well 9 times out of 10 it's time to leave th...

How do you handle no-shows and habitually late clients? Do you just let it ride or do you take action to stop this type of inconsiderate behaviour?

What about those clients who may be looking for a little more than massage? How can you reduce the chan...

In this episode I discuss the importance of communicating exactly what type of massage you do and the tangible benefits your treatments bring to your clients.

Simply stating that you're a 'massage therapist' doesn't do you or your prospective client a...

What's the first thing that comes to mind when someone tells you that to succeed in your massage business you have to have a website? If you're like a lot of my massage friends then I'm sure that statement would make your blood run cold.

The truth is ...

How many times have you heard or used the phrase, “Oh well, I'm not in massage for the money”, or “You'll never make money with massage”?

The point is this just isn't true.

Many massage therapists believe just because they hav...

If you simply follow what the majority of massage therapists do when setting up their business and marketing plan then there is a fair chance that like the most of them you will be out of business within 5 years.

Before you even look at what you are g...

If what you're doing to build your massage business isn't working, then it stands to reason that something has to change.

In this episode I discuss what is probably one of the most important mindset shifts a massage therapist must make in order to tur...

This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.

There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'...

Before you can start to prepare your marketing material you have to clearly identify the services you offer and the benefits you bring to your prospective clients.

To be truly successful it's not good enough to simply list your qualification and the t...