So many natural health and wellness practitioners are absolute wizards in the treatment room… but feel stuck when it comes to growing outside of it. In this episode, I’m joined by Hailey Krajewski, a marketing and growth strategist for chiropractors, acupuncturists, and integrative providers who don’t have a big marketing team behind them.

We talk about what happens when your clinic is full but your revenue is capped, what “thought leadership” actually looks like for practitioners (and what it doesn’t), and how to simplify your messaging so the right people instantly understand what you do and why it matters. Hailey also shares practical systems that make growth sustainable, especially for busy moms and business owners.

If you’ve been feeling the pull to expand online but don’t want more hustle, more hours, or more chaos… this one is for you.

What You’ll Learn in This Episode:

• The moment practitioners realize they’ve hit the ceiling of 1:1 care

• What “thought leader” really means in the wellness space (and what it doesn’t)

• Why clear messaging is the bridge between expertise and impact

• The most common reasons practitioners get stuck when talking about what they do online

• How to build visibility in a way that feels safe, simple, and sustainable

• Smart systems that protect your time (including onboarding + calendar boundaries)

• A gentle starting point for content: stories that build trust without oversharing

• How to build authority without posting every day

Learn more:

Practicioners Rise

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If you’ve ever had a client say, “I know what I need to do… I just can’t seem to get myself to do it,” this episode is going to hit home.

Today, I’m joined by Dr. Kasey Jo, a leading expert in mindset, behavior change, and the psychology behind why people do (or don’t do) what they say they want. We go deep into why clients struggle with consistency—and how to coach them through it in a way that creates real, lasting change.

Whether you’re a new coach building your confidence or an experienced coach wanting to deepen your client results, this conversation will change the way you coach forever.

Meet Dr. Kasey Jo

Kasey holds a Ph.D. in Psychology and is a certified health and fitness coach.
Her expertise is in mindset and health behavior change, and she’s transformed hundreds of lives (and minds) through her coaching career.

She has been published in multiple peer-reviewed scientific journals for her research on the relationship between mindset and our health and fitness behaviors.

After building a wildly successful online coaching business, she created the Health Mindset Coaching Certification—an accredited program that teaches coaches how to use evidence-based mindset strategies to help clients break patterns, stay consistent, and make changes that actually stick.

Learn more at: https://www.healthmindsetcert.com
Follow her on Instagram: @coachkaseyjo

If this episode resonated…

Share it with another coach who needs to hear it.
And as always—stay grounded, stay open, and stay soul-led.

xoxo,

Jaime

What if building your coaching business didn’t mean juggling six different tools—or losing sleep over HIPAA compliance?

In this episode, host Jaime Foster sits down with Dr. Diego Salinas, MD, NBC-HWC, co-founder of Vibly, to explore how technology can simplify your coaching practice instead of overwhelming it. A former pediatrician turned bilingual board-certified health coach, Diego shares the story behind creating Vibly—the all-in-one, coach-designed platform built to make running your practice easier, more secure, and more human.

From his first “aha” moment in a Duke Health Coaching classroom to the serendipitous phone call that launched a tech startup, Diego walks us through his mission to make coaching more accessible, connected, and impactful.

Whether you’re a brand-new coach setting up your first system or a seasoned practitioner ready to streamline, this conversation will help you see what’s possible when tech is built by coaches, for coaches.

In this episode:

• The “hour-one” epiphany that led Dr. Diego from medicine to coaching

• Why coaching platforms need to be designed by providers, not just tech teams

• How Vibly helps coaches set up a professional web presence—fast

• The truth about digital security (and why it matters even if you’re not a “health” coach)

• Why clients shouldn’t have to make an account just to book with you

• How AI can amplify human connection instead of replacing it

• Building a true coaching community for referrals, collaboration, and growth

About our guest:
Dr. Diego Salinas, MD, NBC-HWC is a bilingual board-certified health and wellness coach and pediatrician. He serves as a Certified Training Assistant for the Duke Health & Well-Being Coach Training Program and is a subject-matter expert on the 2024 NBHWC Competency Update Committee. As co-founder of Vibly, Diego’s mission is to make secure, affordable, and accessible tools that empower coaches to focus on what really matters—coaching humans.

• vibly.io — Use code WBC20 for 20 % off your first 3 months or annual plan.
• Connect with Diego on LinkedIn
• Email Diego at [email protected]

Subscribe so you never miss a new episode of The Wellness Business Coach—and share this one with a coach friend who could use an easier way to run their practice.

What does it really mean to be a trauma-informed coach—and why does it matter?

In this episode, host Jaime Foster sits down with Meg Bowman and Alyson Roux, co-founders of Nested Health Coach Certification, to explore how nervous system awareness and trauma-informed principles are shaping the next generation of wellness education.

Meg and Allison share how they’ve woven compassion, safety, and collaboration into their NBHWC-approved program—and why these skills aren’t just about helping clients heal, but about helping coaches stay grounded, too.

Whether you’re a new coach learning how to hold safe space or an educator reimagining your training curriculum, this conversation will inspire you to coach beyond the surface and empower clients to become the experts in their own lives.

• What trauma-informed coaching really means (and what it doesn’t)

• How to help clients feel safe and regulated—without stepping into a therapist’s role

• The “lightbulb moment” every new coach experiences when they realize coaching isn’t about giving advice

• Why nervous system safety isn’t just for clients—it’s essential for coaches, too

• How trauma-informed care principles like empowerment, choice, and collaboration align perfectly with the coaching process

• Why safety and self-trust are the foundation of sustainable transformation

Meg Bowman, MS, CNS, LDN and Alyson Roux, MA, CNS, LDN are the co-founders of Nested Health Coach Certification, an NBHWC-approved program that equips providers with trauma-informed coaching skills. They also lead The Nutrition Hive, a functional nutrition practice supporting clients with mental health, hormone, and GI conditions, and The Clinician’s Incubator, a mentorship program for postgraduate nutrition professionals.

Meg is the author of the forthcoming book This Is Your Body on Trauma: How to Nourish Safety, Resilience, and Connection with Polyvagal-Informed Nutrition.

🌐 nestedhealthcoach.com
Meg’s upcoming book This Is Your Body on Trauma releases October 28th.

Subscribe and never miss a new show release!

What happens when your smartphone is running your life instead of supporting it? In this episode of The Wellness Business Coach Podcast, Jaime sits down with Dr. Anastasia Dedyukhina—global thought leader on digital wellbeing, TEDx speaker, and bestselling author of Homo Distractus.

Anastasia shares her powerful journey from corporate digital marketing to living without a smartphone for 1.5 years, and how that experience launched her into pioneering research and creating Consciously Digital Institute. With over 1,000 keynotes delivered worldwide and programs certified by both ICF and NBHWC, Anastasia is helping individuals, leaders, and coaches transform their relationships with technology.

This conversation goes deep into:

• The hidden health and wellbeing costs of being “always on”

• Why devices disrupt sleep, digestion, productivity, and even intimacy

• How new coaches can protect themselves from tech burnout while building a business

• The future of coaching in an AI-driven world—and why co-regulation and presence are your ultimate superpowers

• Practical first steps you (and your clients) can take to reclaim focus, energy, and freedom from devices

Whether you’re feeling drained from social media, overwhelmed by constant notifications, or curious about how digital wellbeing impacts coaching, this episode will open your eyes and give you actionable strategies.

Connect with Dr. Anastasia Dedyukhina:

• LinkedIn: https://www.linkedin.com/in/anastasiadedyukhina/

• Personal Website: https://www.anastasiadedyukhina.com/

• Consciously Digital Institute: www.consciously-digital.com/coaches

About Dr. Anastasia Dedyukhina:
Dr. Anastasia Dedyukhina is a global thought leader on digital wellbeing, a two-time TEDx speaker, and bestselling author of Homo Distractus. She pioneered the first research in holistically measuring digital wellbeing at work after her personal story of living without a smartphone for 1.5 years. She is the founder of Consciously Digital Institute, a network of 150+ digital wellbeing coaches, and currently directs the first ICF and NBHWC-certified digital wellbeing program. Her work has been featured by BBC, Forbes, and other global outlets, and she has delivered 1,000+ talks worldwide to clients such as Microsoft, Booking.com, HSBC, and Lush. Anastasia speaks five languages, holds a PhD and MBA, and is based between London and Barcelona.

Loved this episode?
Share it with another coach who needs to hear it. And don’t forget to subscribe so you never miss a grounded conversation on building your business without burnout.

Follow us:

@itsjaimefosterWellness Business Collective

In this episode, I sit down with health coach and self-care advocate Jamie McClung to talk about her journey from decades in the spa and wellness world to stepping fully into her role as a coach. Jamie shares how her business once felt scattered and unstructured, and how Launchpad gave her the clarity, confidence, and systems to finally pull everything together into a real business she’s proud of.

What you’ll learn in this episode:

• The challenges Jamie faced in transitioning from hands-on work to building a coaching business.

• Why clarity, niche, and structure were the missing pieces holding her back for years.

• How Launchpad helped her move from “dabbling” to confidently presenting her programs and pricing.

• The identity shift that comes from seeing yourself not just as a coach, but as a business owner.

• The role of community and support in building momentum and confidence.

Connect with Jamie McClung:
Website: cleanbodycleanlife.com
Instagram: @cleanbodycleanlife

Today you’re hearing Day 2 of my private Sell Your Coaching Offer challenge: Relaxed Sales Mastery—how to sell without feeling sales-y. We reset your sales story, blend the psychology of persuasion with nervous-system-friendly practices, and walk through the Relaxed Sales Method so selling feels safe, natural, and aligned.
Heads up: this is Part 2 of 3. Day 3 is live on Thursday, Sept 18. If you want the workbook, slides, and prizes, grab your free spot below—those resources go to live registrants.

Replay window: This audio is available until Sept 26.
Enrollment note: Launchpad enrollment closes Wed, Sept 25 at midnight MT.

• Why your fear of selling isn’t a personal flaw—and how to release it

• The 3 timeless influence principles you can use ethically: Social Proof, Reciprocity, Authority

• “Heart first, logic later”: a simple way to guide yes-decisions without pressure

• Energetics of sales: regulating your nervous system, detaching from outcomes, and showing up in aligned authority

• A quick vagus-nerve reset you can do before any call

• How to turn “salesy” moments into service-driven invitations

Loved even one aha today? Join us live for Day 3 to get the workbook, slides, and prize entry. If Launchpad feels aligned, don’t wait—doors close Sept 25 at 11:59pm MT.JOIN THE CHALLENGE

How My Divorce Heartache Ignited My Soul-Led Life (and It All Started in Hawaii)

Welcome to The Wellness Business Coach! In this raw and inspiring episode, Jaime shares the story she’s kept close for years—her journey from heartbreak and overwhelm to radical self-trust, vibrant new love, and the courage to build a life of her own design.

In This Episode, You’ll Hear:

• How Jaime faced the collapse of her 21-year marriage and found herself at emotional rock bottom
• The very real struggles of starting over: single parenting, financial fear, and letting go of the familiar
• Why a Christmas spent alone—and a literal empty space on the floor—became a turning point
• The power of vision boards and daring to dream for more (even when you feel at your lowest)
• What Jaime discovered about Kauai: its lush, ancient beauty, healing feminine energy, and the invitation to finally receive
• How she bravely reimagined her identity before her life transformed, modeling what it looks like to “become her” first
• The incredible synchronicity that brought Jaime to Kauai—and the surprise proposal at the Jurassic Park waterfall
• Her message for new health coaches: how to shift your own story, step into soul-led living, and claim your worth (at any age, from any starting line)

• It’s never too late to fall in love—with life, with yourself, or with possibility.
• You don’t need to wait for permission—your next chapter starts with the tiniest act of self-love, self-trust, or self-recognition.
• Kauai’s unique energy helped Jaime unlock her divine feminine and finally learn the art of receiving.
• “Becoming the woman who…” starts in your daily choices—before the evidence ever shows up.

Jaime invites you: Pull out your journal and ask yourself, “What identity shift am I ready to claim for myself today?” Start small, but start. The rest will catch up.

Loved this episode? Share it with another coach or woman on the cusp of her next chapter. And don’t forget to subscribe, rate, and review The Wellness Business Coach wherever you get your podcasts!

Stay grounded. Stay open. Stay soul-led. 💖

Ever wonder why your coaching offer isn’t selling—or how to create one that feels natural to share (and easy for clients to say “yes” to)?

In this special episode, I’m pulling back the curtain and sharing Day 1 of my Sell Your Coaching Offer Challenge. Normally this training is private, but I wanted you to experience it here on the podcast—at least for a limited time.

Here’s what you’ll learn in Day 1:

• Why most coaches struggle to sell their offers (and how to fix it)

• The first step to creating a coaching offer that clients are excited to buy

• How to start shifting the way you see yourself—and your value—as a coach

👉 Important note:

• This is only Day 1 of a 3-day challenge. You can still sign up to join us live for Days 2 and 3 right here:

  JOIN THE CHALLENGE

• Prizes are only available for live attendees who complete their homework.

• The full challenge includes a guided meditation at the end of each session—which I haven’t included here. You’ll need to be live to experience it.

• This replay will only be available until September 26th, 2025.

If Day 1 sparks an aha moment for you, don’t miss the chance to join us live for the rest of the challenge. Sign up now and let’s create the coaching offer your clients have been waiting for.JOIN THE CHALLENGE⁠⁠

If your testimonials sound like “She’s so nice, I loved working with her,” that’s not going to cut it. Vague testimonials don’t sell your coaching—they actually weaken your credibility.

In this episode of the Wellness Business Coach Podcast, I’m breaking down exactly how to ask for, shape, and use testimonials that build trust and do the selling for you. Whether you’re a brand-new coach collecting your very first testimonial or you already have a few under your belt, you’ll learn how to turn client feedback into powerful social proof that inspires people to say yes.

What You’ll Learn in This Episode:

• Why generic testimonials don’t actually help (and what to do instead).

• The three best times to ask for a testimonial (hint: don’t just wait until the end).

• My simple 3-part formula for shaping powerful stories: Before → After → Transformation.

• How to polish client words without losing authenticity—and the one line you should always send back for approval.

• The smart way to use testimonials (and why you should ditch that “testimonials” page on your website).

Connect with Me

Website: www.wellnessbusinesscollective.com
Instagram: @itsjaimefoster