Is your wellness practice a true business—or just a hobby with a logo? In this transformative episode, Cate Stillman shares the hard truths wellness pros need to hear. With decades of experience helping coaches, healers, and wellness educators scale, Cate breaks down the mindset, math, and models required to build a business that actually pays you back. What You’ll Get Out of Tuning In:

• Understand the ROI mindset and how to start treating your wellness work like a strategic business.
• Why most wellness pros are over-trained in their modality—but under-trained in business.
• How to use simple math to set realistic income goals and price your club or program accordingly.
• Discover how Cate helps clients transition from trading time for money to scalable membership models.
• How to approach investing in business training and what kind of return to expect.

Notable Quotes

“So is it a hobby or is it a business? There’s no wrong answer—but if it’s a business, you need to act like one.” → Cate Stillman

“Most wellness pros have invested $10k to $100k in modality training. What if they invested half that into business training?” → Cate Stillman

“If you can help someone lose 20 pounds, get a raise, and feel better in their life—$2,500 is a no-brainer. You just need to learn how to package and sell that transformation.” → Cate Stillman

“Once they realize the club model is the only path to real scale, the whole game changes.”→Cate Stillman

Cate Stillman: Website: https://catestillman.com/

Facebook: /yogahealer  

Instagram:  / yogahealer  

Yogahealer: https://yogahealer.com/

ClubThrive.Global: https://clubthrive.global/

Wellness Pro Academy: https://wellnesspro.academy/

Author of: PRIMAL HABITS: https://amzn.to/3OvfPOx

Uninflamed: https://amzn.to/3UUBgJ2

Body Thrive: https://amzn.to/3udNFR0

Master of YOU: https://amzn.to/3OlfoGn