In this interview, Cedar, the CEO of The Good Patch, discusses the company's journey, the benefits and workings of wellness patches, and her personal career path from the fashion industry to the wellness industry. The Good Patch offers wearable wellness patches that deliver sustained benefits through the skin using premium, tested ingredients. Cedar shares her typical day managing the company, handling investor and partner relations, and balancing a busy life with personal wellness routines. She emphasizes the importance of finding partners with shared values and the evolving challenges of consumer goods marketing. Cedar reflects on how she finds fulfillment in her current role and the impact of the products on customers' lives. She offers advice on career choices, emphasizing passion and long-term fulfillment over initial financial gains.