We’re All Irrational. But That’s Why Advertising Works.
The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So...
We’re All Irrational. But That’s Why Advertising Works.
The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So...