Most of us don’t have the greatest memories, especially when it comes to numbers. But numbers are often a key part of convincing a consumer’s brain to take action. Obviously, the numbers in a price...

The most popular words in the English language are “I” and “me.” We love to talk about ourselves and put the world in a context of how it directly affects us. Marketers have known this...

Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter...

If you consider yourself a “person of action,” be careful what you say. Psychologically speaking, if you say it, you more than likely will do it. Even if it means buying things you don’t really...

Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...

Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...

Does subliminal advertising work? Can a quick shot of an ice-cold beverage embedded in a movie really make us run out to the concession stand and buy a Coke? Can advertisers really influence our behavior...

The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So...

For decades, marketers have been defining a standard of beauty for female consumers. If you wear this lipstick, wash your hair with this shampoo, and wear these pantyhose, you too can be as beautiful as...