Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One
Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...
Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One
Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...