Marketing used to be a department.
Now, it’s part of everything we do.

In this episode, host Jaime Solis pulls the thread on how the role of marketing has changed—and what it means for anyone trying to share ideas, grow a project, or move culture forward.

You’ll learn why connection beats conversion, why trying to reach everyone is a trap, and why great marketing starts by defining who your work is for.

Whether you’re launching a podcast, releasing music, growing a business, or simply trying to make something that matters—this episode is your guide to doing it with clarity, empathy, and real strategy.

🎯 What You'll Learn

Why every creator today is also a marketer

The four revolutions that reshaped how we spread ideas

How to define your “smallest viable audience”

Why marketing isn’t about attention—it’s about meaning

What Harley-Davidson, CrossFit, and niche podcasts get right about identity

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

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Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps new listeners find the show, and helps me keep pulling the thread.