Right now, organizations are rolling out AI faster than they’re clarifying purpose.

In this episode of The Red Threads Pod, Jaime starts with a conversation among exhausted teachers who are being told two opposing things at once: stop students from using AI, but use AI themselves to be more productive. That contradiction exposes a deeper issue that shows up far beyond schools.

This isn’t an AI problem.
It’s a purpose problem.

When teams can’t clearly articulate what their work is for, every new tool becomes a source of confusion instead of leverage. AI doesn’t create clarity. It amplifies whatever already exists.

Why most AI initiatives stall or backfire

How confusion about purpose masquerades as “resistance to change”

Why tools amplify intent, not strategy

The danger of motion without direction

If you’re responsible for bringing AI into a team, this episode offers a four-step approach:

1. Declare your objectives
Before touching a tool, clearly define what your work is for, who it serves, and what success looks like from their perspective.

2. Build an AI executive team
Not a committee. A small, accountable group with clear roles:

An executive sponsor to tie AI to outcomes

A technical lead to handle integration and risk

A team lead to translate strategy into daily practice

3. Write an AI manifesto
A shared point of view that defines boundaries, values, and how success will be measured beyond efficiency.

4. Equip the ready few
You don’t need everyone onboard at once. Start with the curious 10 percent. Create space to experiment. Celebrate learning, not perfection.

Most resistance to AI isn’t fear of technology.
It’s confusion about purpose.

When people understand the “why,” they usually find their way to the “how.”

Can your team clearly articulate what your work is for—right now?

If not, that’s the first problem to solve.
Everything else is just adding tools to confusion.

If this episode resonated, you can go deeper by subscribing to the Red Threads newsletter at
👉 https://jmedia.beehiiv.com/subscribe

That’s where the ideas start—and where we keep building.

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Status is one of the most powerful invisible forces shaping our lives—and most of us pretend it doesn’t exist.

In this episode of The Red Threads Pod, Jaime pulls apart the idea of status roles: the unspoken hierarchy that forms within minutes of people entering a room. Who speaks first. Who gets interrupted. Who eats first.

And more importantly—why those roles feel so permanent, even when they’re not.

Drawing from evolutionary psychology, workplace dynamics, and everyday creative life, this episode reframes status as a story, not a fact—and shows how that story can be rewritten.

Why humans are hard-wired for status games

How modern status triggers the same fear responses as ancient survival threats

Why status changes with context—and what that means for power

How internal status scripts quietly shape confidence and behavior

1. Spot the unwritten rules
Every room has a real power structure. Learn to see it clearly before trying to change it.

2. Question your internal script
Thoughts like “Who am I to speak up?” aren’t truths—they’re old programming.

3. Share the spotlight
Status isn’t pie. Sharing it builds trust instead of diminishing your own standing.

4. Start your own game
If the field doesn’t serve you, build a new one. Status is reclaimed through creation.

Status isn’t a ladder you climb.
It’s a story you tell yourself—and stories can be rewritten.

Where are you shrinking to fit someone else’s rules?
And what would change if that limitation was actually an invitation to build something new?

If this episode resonated, you can go deeper by subscribing to the Red Threads newsletter at
👉  https://jmedia.beehiiv.com/subscribe 
That’s where the ideas start—and where we keep building.

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Most people think marketing fails because not enough people see their work.
But visibility is rarely the real problem.

In this episode of The Red Threads Pod, Jaime reframes marketing through a simple but powerful idea: movement only happens when awareness, trust, and tension work together.

Using analogies from dating, leadership, and everyday decision-making, this episode explores why:

Awareness without trust is just noise

Trust without tension creates comfort, not action

Tension is the missing ingredient that turns belief into movement

1. Awareness
Necessary, but overrated. Attention is the starting line, not the finish.

2. Trust
The scarce asset. Built through consistency, credibility, and earned relationships—not viral moments.

3. Tension
The invisible force that creates urgency. The gap between where someone is and where they could be—and what it costs to stay still.

Comfort is the enemy of action

Great marketing feels more like great leadership than promotion

Trust plus tension is what creates forward motion

If no one is moving, the issue isn’t awareness—it’s what’s missing after it

Look at your last piece of marketing and ask:

Did this build real trust, or just try to be seen?

Did it create meaningful tension, or politely ask for attention?

If the answer is no, the system—not the effort—is broken.

If this episode resonated, you can go deeper by subscribing to the Red Threads newsletter at
👉 https://jmedia.beehiiv.com/subscribe 

That’s where the ideas start—and where we keep building.

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

A single question can unlock trust—or shut down an entire room.

In this episode, host Jaime Solis pulls the thread on the hidden power of better questions. From team meetings to creative breakthroughs, he explores how the questions we ask—of others and ourselves—quietly shape our culture, our outcomes, and our thinking.

Drawing on real-world examples from user research, leadership, and personal reflection, Jaime shows how to shift from performative questions to transformational ones. Whether you're a leader, creator, or just someone who wants to get better at listening, this episode is a permission slip to get curious for real.

• Why most of us ask questions that limit trust, insight, and progress
• The subtle difference between performative questions and genuine curiosity
• Four practical ways to ask better questions in your work and life
• How the questions you ask shape your team, culture, and personal growth
• The mindset shift from proving something to learning something

• Questions that are performative rarely invite truth.
• Better questions don’t corner people—they open doors.
• Asking for stories, not opinions, gets you to the real insight.
• The right question can reveal assumptions and uncover what really matters.
• Culture is shaped not just by answers, but by the questions we make safe to ask.

• Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com
• Explore JMedia: https://www.jaimesolis.com
• Follow Jaime on Instagram: https://www.instagram.com/jmesolis/
• Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/
• Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

In 2008, Stanford professor Andrew Ng uploaded his machine learning course online for free—an act that reshaped modern education.
That single decision turned a full classroom into a global movement.

So why do so many creators still hoard their best ideas?

In this episode, host Jaime Solis pulls the thread on a common creative trap: hiding your work in the name of perfection or humility. From the psychology of fear to the systems that keep your work invisible, Jaime unpacks why “waiting until it’s ready” is just another form of resistance—and what to do instead.

Through stories from creators like Andrew Ng, Gary Vaynerchuk, Austin Kleon, Christopher Nolan, and Marie Forleo, you’ll learn how to share your process, teach your current struggle, and align generosity with growth.

Because the truth is simple: hiding your work helps no one.
Sharing it? That’s how change spreads.

• Why hiding your best work actually hurts the people who need it most
• Four practical ways to transform hiding into helping
• How to share your process without feeling self-promotional
• The difference between documenting and performing
• Why generosity and self-interest can (and should) coexist

• Knowledge shared is knowledge multiplied.
• Document your process, don’t just describe it.
• Teach your current struggle, not your past success.
• Show the scaffolding, not just the finished building.
• True service is when your success and your audience’s success align.

• Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com
• Explore JMedia: https://www.jaimesolis.com
• Follow Jaime on Instagram: https://www.instagram.com/jmesolis/
• Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/
• Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Why do some brands stick while others fade into the noise?

In this episode, host Jaime Solis unpacks what really drives brand loyalty, and it’s not what most marketers think. Drawing from a trip to the grocery store with his family, Jaime explores the hidden psychology behind why people choose the products they do. From packaging and colors to identity and control, it’s rarely about the price tag, it’s about what the product means to us.

Whether you're building a business, launching creative work, or trying to earn attention in a crowded space, this episode offers a clear framework to build a brand that actually resonates.

If you’ve ever asked, “How do I make people care?”—this one’s for you.

Why people choose brands that make them feel something

The 3 emotional drivers that build lasting brand loyalty

How to design your brand to speak to identity and agency

The difference between attention and resonance

Aesthetics drive emotion—looks, sound, and feel shape perception

Brands serve identity—people buy things that reflect who they are

Control builds trust—empowering users makes them stick around

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Deadlines. Budget caps. Limited tools. We tend to think these are the enemies of good creative work.

But what if they’re the fuel?

In this episode, host Jaime Solis unpacks why some of the most iconic creative breakthroughs—from Spielberg’s Close Encounters to Jack White’s guitar riffs—were born because of limitations, not in spite of them.

If you’re a builder working with limited time, money, or bandwidth, this episode is your reminder that constraints are not roadblocks—they’re creative cheat codes.

🎯 What You’ll Learn:

Why constraints sharpen focus and force action

How limited tools can lead to better output

Four practical ways to use constraints as creative fuel

The hidden danger of too much freedom

Why great work often starts with fewer choices, not more

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

How much should you charge? Every creator faces this question.

But the better question is: What is your work worth—to the right person?

In this episode, host Jaime Solis pulls the thread on the difference between price and value—and explains why pricing is never just about numbers. It’s about perception, meaning, and the story buyers tell themselves.

Whether you’re freelancing, selling a product, or running a business, this episode will challenge you to reframe your pricing strategy around value—so you can stop negotiating with fear and start leading with confidence.

🎯 What You’ll Learn:

Why people pay for meaning—not just features or time

The difference between being “cheap” vs. “worth it”

How to frame your work as a story, not a transaction

Three smart ways to increase perceived value

What confident pricing actually looks like

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Whether you’re trying to shift school culture, launch a disruptive product, or lead a team differently—one truth always holds:

People don’t change just because something’s better.
They change when the new path feels like a better deal than the current one.

In this episode, host Jaime Solis explores the hidden “scoreboards” inside every system—school, business, media—and how those metrics shape what people value and pursue.

If you want to create real, lasting change—this episode will show you how to shift what people measure, so you can shift what they chase.

Because change doesn’t spread by force.
It spreads when you create a better game worth playing.

🎯 What You’ll Learn:

Why people resist change even when it’s “better”

How invisible scoreboards shape behavior

Three practical ways to create the conditions for change

How to reframe risk to build urgency and belief

Why demonstration beats persuasion every time

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!

Marketing used to be a department.
Now, it’s part of everything we do.

In this episode, host Jaime Solis pulls the thread on how the role of marketing has changed—and what it means for anyone trying to share ideas, grow a project, or move culture forward.

You’ll learn why connection beats conversion, why trying to reach everyone is a trap, and why great marketing starts by defining who your work is for.

Whether you’re launching a podcast, releasing music, growing a business, or simply trying to make something that matters—this episode is your guide to doing it with clarity, empathy, and real strategy.

🎯 What You'll Learn

Why every creator today is also a marketer

The four revolutions that reshaped how we spread ideas

How to define your “smallest viable audience”

Why marketing isn’t about attention—it’s about meaning

What Harley-Davidson, CrossFit, and niche podcasts get right about identity

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Store: https://stan.store/Jmesolis

The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

–––

Thanks for listening.
If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review.

It helps more than you know!