2024 was a transformative year for River Rock, and now we're gathering around the table to look ahead.  In this episode, the gang is joined by Keith Peterson as we explore River Rock's two new Fredericksburg-based stores, share the vision behind our operations, and dive into why staying connected to the outdoors is more important than ever.

2024 was a transformative year for River Rock, and now we're gathering around the table to look ahead. In this episode, the gang is joined by Keith Peterson as we explore River Rock's two new Fredericksburg-based stores, share the vision behind our operations, and dive into why staying connected to the outdoors is more important than ever.

2024 was a transformative year for River Rock, and now we're gathering around the table to look ahead.&nbsp; In this episode, the gang is joined by Keith Peterson as we explore River Rock's two new Fredericksburg-based stores, share the vision behind our operations, and dive into why staying connected to the outdoors is more important than ever.

We're back!

Ever wonder what it takes to make a living in the outdoor industry? How do products get from a manufacturer to your favorite gear shop? Get a behind the scenes look at the latest technologies with April Peterson, owner of River Rock Outfitter and Ted Schubel, a Fredericksburg radio reporter, as they interview outdoor industry professionals and adventure junkies! If you love the outdoors and want a sneak peek behind the curtain, then join us every other Tuesday as we learn more about the intersection between entrepreneurship and a passion for outdoor adventure!

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We're back!