The Business of Adventure

Chris and April dive into the spring gear lineup, discuss PFAS removal, and break down what it means for waterproofing and durability. Don't just get your gear, use it, and forget it—give it the care it deserves! A little maintenance goes a long way in keeping your gear performing at its best, so you stay dry, comfortable, and ready for anything. Tune in and make your gear last!

2024 was a transformative year for River Rock, and now we're gathering around the table to look ahead.  In this episode, the gang is joined by Keith Peterson as we explore River Rock's two new Fredericksburg-based stores, share the vision behind our operations, and dive into why staying connected to the outdoors is more important than ever.

Join us on an adventure through the breathtaking landscapes of Virginia's State Parks as we sit down with Sammy Zambon, Visitor Experience Specialist for the Virginia State Parks. Sammy delves into the wonders of waterways, trails, wildlife, and more, inviting listeners to immerse themselves in the natural beauty and diverse ecosystems of the Commonwealth. 

From tranquil marshlands to picturesque coastlines, majestic mountain vistas to meandering rivers, Virginia's State Parks offer a rich tapestry of outdoor experiences waiting to be explored.

Whether you're a seasoned hiker, wildlife enthusiast, or simply seeking solace in nature, there's something for everyone in these pristine environments.

Join us as we dive into the world of the Fredericksburg Ski Club.  Founded in the 70's, this club is on a mission to recruit a new generation of snow sport enthusiasts.  Discover how you can get involved and get a sneak peak at their thrilling summer plans.

We invite Dan Craddock, owner of Metro Nova Creative, to discuss the popularity of thrifting, the outdoor industries embrace of consignment, and the work to brand Re-Boot as a program at River Rock Outfitter.

We invite Chris Muldrow on the show to discuss the EXPLORE Act. This is exciting new legislation that promises improved park technologies, updated campsites, streamlined permitting..and much more!

We invite Chris Muldrow and Keith Peterson on the show to discuss their favorite layering tips. If you're finding the cold unbearable then this is the episode for you!

April and Ted discuss getting back behind the microphone and a preview of podcast topics this season.

The business of adventure is best seen on the floors of a buying show. Do you know how the gear you see in River Rock Outfitter is picked and purchased? Take a listen to Keith and April Peterson as they [enthusiastically] discuss the process of buying gear for their shop. They tell you why it's their idea of an adventure.

Turning your passion into a business can be hard. Do you know what it takes to follow your dream, plan, and start your own business? Join us as we talk to John Kanaster, owner, and operator of Battlefield Tours of Virginia as he provides us tips for opening a tour company in the heart of historic Virginia. Business can be a battlefield but it’s always an adventure.