We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291) — Headlines and Show Notes

Well, the news we’re all been looking for is finally here: We’re officially in a recession. That of course is on top of the existing bad news about the global pandemic, social unrest, and a contentious political environment in the US — as well as many other places around the world. So, what should your marketing team do?

The good news is that there are a number of things you and your team can do. And they all start with the simplest of tasks: listening. This episode of Thinks Out Loud looks at how you and your team can listen to your customers more effectively, why that’s so important when we’re in a recession, and what will happen if you don’t do the right things with that information.

Want to learn more? Here are the show notes for you:

Relevant Links — We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)

* The US economy is officially in recession

* Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade – Marketing Charts

* Consumer Spending Pullback Similar to 2009-2010

* A Post-Crisis Top-3 Digital Marketing Action Plan – Hospitality Net World Panel

* Why Hotel Marketers Must Think “Backyard and Bundle” When Demand Returns

* When 511 Epidemiologists Expect to Fly, Hug and Do 18 Other Everyday Activities Again – The New York Times

* Amazon, Google, Facebook, Apple and Microsoft Have a Secret Plan Right Now. Here’s Why You Should Care (Thinks Out Loud Episode 286)

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