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We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
Google’s Chief Business Officer Philipp Schindler said last week that we’re living through "a generational shift to digital." As you might imagine, I think he’s right. After all, we saw "two years of digital transformation in two months" just last May. And we know that digital will drive the next decade of business growth. Do you think it’s likely that we’ll see this step change in customer behavior again anytime soon?
Please don’t misunderstand me. This shift is ongoing and, if anything, accelerating. But at some point the pace of acceleration will slow if for no other reason than your customers will have already made the shift. So, the question becomes, what do you do about it? How do you set your business up to take advantage of this generational shift to digital?
This episode of Thinks Out Loud looks at what’s going on right now with your customers’ shift to digital. We break down the playbook digital giants like Google and Amazon are using to win. And, we look at how you can set your business up to benefit from the generational shift to digital now… and for generations to come.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 317: We’re Living Through a Generational Shift to Digital Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today,
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By Tim Peter
5
55 ratings
Google’s Chief Business Officer Philipp Schindler said last week that we’re living through "a generational shift to digital." As you might imagine, I think he’s right. After all, we saw "two years of digital transformation in two months" just last May. And we know that digital will drive the next decade of business growth. Do you think it’s likely that we’ll see this step change in customer behavior again anytime soon?
Please don’t misunderstand me. This shift is ongoing and, if anything, accelerating. But at some point the pace of acceleration will slow if for no other reason than your customers will have already made the shift. So, the question becomes, what do you do about it? How do you set your business up to take advantage of this generational shift to digital?
This episode of Thinks Out Loud looks at what’s going on right now with your customers’ shift to digital. We break down the playbook digital giants like Google and Amazon are using to win. And, we look at how you can set your business up to benefit from the generational shift to digital now… and for generations to come.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 317: We’re Living Through a Generational Shift to Digital Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today,