The Branding Fix

We’re Removing All Paywalls and Memberships for 18 Months (Here's Why)


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We're done asking our audience for money. No more memberships, no more paywalls, no more paid newsletters. For the next 18 months, we're betting everything on ad and affiliate revenue instead.

If you're a content creator exhausted from chasing brand deals or asking followers to subscribe to yet another thing, this video breaks down why we think blogging and ad networks like Mediavine or Raptive might be the passive income alternative you didn't know you needed.

Watch the video: https://youtu.be/IqliDBJupMs

πŸ“Š IN THIS VIDEO:

β†’ The philosophy behind removing paywalls and memberships

β†’ Why blog ad revenue works differently than social media monetization

β†’ What metrics we're watching as we test this strategy in real time


This is the first episode of our 18-month experiment. Subscribe so you can follow along with our results before you decide if our method and blogging is right for you.


πŸ•’ TIMESTAMPS:

00:00 Our Most Controversial Decision Yet

00:50 The Problem with Traditional Monetization

01:47 Our Demonitization Strategy

03:03 Turning Off Memberships and Paywalls

03:50 Focusing on Value Over Revenue

05:09 How We'll Pay the Bills

08:51 Setting Expectations and Measuring Success

10:38 Conclusion and Next Steps


πŸ’¬ COMMENT BELOW: What's your current monetization strategy and what's the most exhausting part about it?


Watch Next:

- Our 14 Year Monetization History: https://youtu.be/0znN_1sKL6o

- How We Prepare for the Blogging Super Bowl Season: https://youtu.be/LqGpbBekG08


πŸ’Ό ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.


πŸ”” New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com


FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h


#blogging #passiveincome #contentcreatormonetization #makemoneyblogging #makemoneyonline

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The Branding FixBy Francesca & Victoria