We're With The Brand

We're With The Brand

By Paula Bouza and Hannah CarrBusinessMarketing
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We're With The Brand episodes

  • Ep. 1 | A-List Ads: Celebrities in Advertising

    Celebrity advertising is interesting.

    At its core, it taps into a consumer's psychological desires—like wanting community, social approval, and superiority.

    At a broader level, celebrities help companies hone in on their brand and bring it to the spotlight—or create a brand altogether.

    In this episode of WWTB, we're dissecting celebrity advertising and how it affects branding. It's something that's been going on for decades and proves effective (almost) every single time.


    Sources: 

    • https://sciendo.com/downloadpdf/journals/picbe/13/1/article-p1079.xml
    • https://www.searchenginejournal.com/social-celebrity-endorsements/415568/#close
    • https://www.marketing-schools.org/types-of-marketing/celebrity-marketing/#section-2
    • https://techcrunch.com/2020/11/28/how-ryan-reynolds-and-mint-mobile-worked-without-becoming-the-joke/
    • https://www.psychologytoday.com/us/blog/the-science-behind-behavior/201511/can-celebrity-endorsement-hurt-the-brand
    • ​​https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html


      • Check out our agency: www.youtechagency.com

      27 min
    • We're With the Brand | Get To Know Us

      Welcome to We’re With the Brand! This week hosts Paula Bouza and Hannah Carr talk about what to expect—from episode topics to publishing schedules—and tell you a little bit about the background of this podcast. 


      Check out our agency: www.youtechagency.com


      4 min

    About We're With The Brand

    From the publisher's feed

    What happens when you mix a consumer point-of-view with a marketer’s knowledge and a (hefty) sprinkle of branding? This podcast.