Celebrity advertising is interesting.

At its core, it taps into a consumer's psychological desires—like wanting community, social approval, and superiority.

At a broader level, celebrities help companies hone in on their brand and bring it to the spotlight—or create a brand altogether.

In this episode of WWTB, we're dissecting celebrity advertising and how it affects branding. It's something that's been going on for decades and proves effective (almost) every single time.

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Welcome to We’re With the Brand! This week hosts Paula Bouza and Hannah Carr talk about what to expect—from episode topics to publishing schedules—and tell you a little bit about the background of this podcast. 

Check out our agency: www.youtechagency.com