I saw this post on an Instagram reel with the video text saying, “Why I won’t be doing markets as a small business in 2025.”
Yes, all their reasons are valid, but I mostly disagree! As a product-based business owner myself who has been doing vendor markets since the Spring of 2021, if you were to ask me if vendor markets are worth it, I would say YES….and no and here’s why!
I have participated in pop-ups and markets, small and festival style large. I have had my fair share of disappointing markets and even some that I did not expect to be as good as they were. When you're starting off, a lot of it will be trial and error to see what works best for your business. In this episode, here are some things I want to discuss regarding vendor markets that product-based businesses should keep in mind when trying to identify the most beneficial event for their business:
Are you the problem or the vendor market?What are your market goals?Are you aligning your business with the right market’s audience?ROI: How to determine if a market is even worth participating in?How to identify vendor market red flags.How to use your resources to further determine if this is a good event for you to participate in?If you are a product-based business ready to give up on vendor markets or wondering if markets are right for your business, tune in as I share my thoughts & insights based on my experience!
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