Unlock the secrets to crafting a message that resonates and reverberates through the hearts of your audience with marketing maestro Wes Gay. Our enlightening chat peels back the layers of the Storybrand framework, revealing how to elevate your customer to hero status while your business takes on the pivotal role of the mentor guiding them to success. With Wes's insights, gleaned from the sprawling narratives of "The Lion King" to the high-flying action of "Top Gun: Maverick," we explore the art of storytelling in marketing, ensuring your message not only lands but sticks.

Navigating the intricate world of clear communication, this episode is a treasure trove of stories showcasing the transformation businesses undergo when they shift their focus from self-promotion to customer impact. From real estate to fourth-generation family companies, learn how precision in your call to action can steer customers through their journey with confidence. Whether it's selling homes or setting strategies, the lesson is crystal clear: clarity is not just king; it's the ace, the joker, and the game-changer in the deck of business engagement.

As we wrap up, the conversation takes a sharp turn into the realm of effective messaging, where simplicity reigns supreme. Reflect on how a clear slogan can change the course of a political campaign, and apply that lesson to scale the heights of business growth. We dissect the anatomy of success through the lens of client stories, learning how to replicate triumphs by zeroing in on what resonates with your ideal audience. Tune in for a masterclass in marketing, sales, and leadership that promises to reshape the way you connect with clients and cultivate your company's narrative.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525