Wes Simmons, CEO/President of 3D Institute, a professional services company for coaches. He talks about 3D's three dimensional coaching approach, which focuses on fundamentals, psychology, and the heart of the athlete. 3D's approach is about transformational coaching versus transactional coaching, and Wes goes in depth about about why coaches should coach from love versus fear. If you're a coach wanting to transform your program this a must listen. Wes will educate, motivate, and inspire you to take your coaching to the next level.