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A full calendar can look like success. Sometimes it’s just a belief you absorbed early.

In this episode, Dr. Caroline Sangal is joined by Wes Towers, founder of Uplift 360, to talk about the definition of success he picked up as a kid: busy equals important, and how his perspective evolved into building real value, protecting time for family, and designing work around life.

We also talk about trust in a noisy world, the power of clear communication without jargon, why niching down works, and how Wes is using AI as an assistant to streamline operations while keeping human connection at the center.

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