Welcome back to another episode of The West Coast Clouds podcast, your favorite Canadian vape podcast. Today's topic of discussions is about Sales and Marketing from both sides as the juice makers or coils makers to the Shop Owners and Managers. If you run a vape shop, create your own juice or are contemplating starting a new business, this episode is chock-full of valuable tips and stories of what it truly takes to be in his industry.    Being an e-Liquid company myself, alongside Danny at TBV flavour labs, we know first hand that not only is it a lot of work, but there is also so much more that goes into things behind the scenes, especially when you've got to manage time for advocacy as well as run your business. Anyone in the industry knows that it generally takes a lot of funding to not only create your product but to get the samples out into the hands of potential new customers. We've sent 1000's of bottles out over the last year to various shops across Canada, and this year will be no exception. It is absolutely crucial to reinvest your earnings right back into your company if you want to survive with the constant changes and stay ahead of the game.    When it comes to sales and marketing from the eliquid manufacture side, in this industry, it's not always about the best price or the best product. You need to stay active in the community and fight for our industry's longevity, you need to attend events, and most importantly try to make a difference and make sure that we as an industry are heard. But lets for a moment put the advocacy aside and we will touch on this again later in the episode.