Walk into your favorite liquor store and look for a bottle of Westland American Single Malt. Where do you start? It's not in bourbon. It's not with the single malt scotches (or is it)?

As this category grows and whiskey diversifies from region to region and country to country, it's time to have a serious talk about reorganizing store shelves.

Chris Riesbeck and I will talk about that, he'll fill us in on Westland's history developing the ASM category, what it takes to be a brand ambassador, and I'll put him on the spot with a blind tasting!