
Sign up to save your podcasts
Or
Walk into your favorite liquor store and look for a bottle of Westland American Single Malt. Where do you start? It's not in bourbon. It's not with the single malt scotches (or is it)?
As this category grows and whiskey diversifies from region to region and country to country, it's time to have a serious talk about reorganizing store shelves.
Chris Riesbeck and I will talk about that, he'll fill us in on Westland's history developing the ASM category, what it takes to be a brand ambassador, and I'll put him on the spot with a blind tasting!
5
88 ratings
Walk into your favorite liquor store and look for a bottle of Westland American Single Malt. Where do you start? It's not in bourbon. It's not with the single malt scotches (or is it)?
As this category grows and whiskey diversifies from region to region and country to country, it's time to have a serious talk about reorganizing store shelves.
Chris Riesbeck and I will talk about that, he'll fill us in on Westland's history developing the ASM category, what it takes to be a brand ambassador, and I'll put him on the spot with a blind tasting!
230 Listeners
892 Listeners
203 Listeners
199 Listeners
108 Listeners
213 Listeners
79 Listeners
40 Listeners
53 Listeners
176 Listeners
293 Listeners
143 Listeners
7,335 Listeners
350 Listeners
60 Listeners