Stephan Loerke, CEO of the World Federation of Advertisers (WFA), sees several opportunities ahead for marketers to have broader influence in those issues of greatest concern to consumers. Despite a turbulent 2022 and worries about economic uncertainty in 2023, he is adamant that marketers are now able to drive sustainable growth for their brands and for their businesses.

In fact, Stephan Loerke outlines a list of items that should be on every global marketer’s agenda in the coming year. Among them is avoiding the “green hush” regarding climate credentials.