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WGC 021 - Facebook Ads Starter Guide with Amanda Robinson
Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/
Amanda Robinson tells here story of how she went from running a wake board school to teaching Facebook ads and growing a business there. We find out why Facebook is changing so fast and how you can keep up with it all.
Find out that it's ok to use the boost button when starting out. We also find out how to utilize video and Facebook live to reach the right people at a lower cost. We dig into the 4 steps to get you started on the right track.
Show Notes with the Amanda Robinson
- Here's a link to Amanda's Facebook Ads Bootcamp.
- I note Lance Egan and whether you can use that name for your Facebook Ads in our competitive fishing example. Lance was on the Wet Fly Swing podcast here.
- We talk about the Federation of Fly Fishers and whether it should be used as a target in this example.
- We discuss how to use your Facebook pixel. Here's an article on installing your pixel.
- We talk about the option to easily split test anything within facebook.
- We discuss a video through play and how to make improvements based on the analytics.
You can find Amanda at The Digital Gal.
4 Steps to Succeed with Facebook Ads Create the ads (Creative)
Week 1 - How to use Facebook ads manager Use video and Facebook live Retargeting at a lower cost Audience and Targeting - How to find target
Cold - First Impression Warm - Retargeting segment Hot Audiences Budget and strategy - How much to spend Reporting and optimizing and improving Facebook Ads Tips Keep all of the text out of your ad image Show the product in use in your art Write your ad copy to make it about your customer Make sure CTA elicits a response Warm vs Cold vs Hot audiences You have up to a year to retarget people Spend at least $100 to $500 per month to start Do not jam a logo into the first few seconds of your video
Resources Noted in the Show
How to Instal Facebook Ads Pixel
"If i get people past the 15 second mark, I'm a happy girl" -Amanda Robinson
Conclusion with Amanda Robinson
Facebook Ads expert, Amanda Robinson, breaks down the 4 steps to creating Facebook ads that save you money. We talk how to get started with your Facebook pixel and then how to take a cold to a warm and then serve a hot audience. Amanda shares some tips on analyzing your ads so you know how to adjust and improve as you go.
Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/
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Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/
Amanda Robinson tells here story of how she went from running a wake board school to teaching Facebook ads and growing a business there. We find out why Facebook is changing so fast and how you can keep up with it all.
Find out that it's ok to use the boost button when starting out. We also find out how to utilize video and Facebook live to reach the right people at a lower cost. We dig into the 4 steps to get you started on the right track.
Show Notes with the Amanda Robinson
- Here's a link to Amanda's Facebook Ads Bootcamp.
- I note Lance Egan and whether you can use that name for your Facebook Ads in our competitive fishing example. Lance was on the Wet Fly Swing podcast here.
- We talk about the Federation of Fly Fishers and whether it should be used as a target in this example.
- We discuss how to use your Facebook pixel. Here's an article on installing your pixel.
- We talk about the option to easily split test anything within facebook.
- We discuss a video through play and how to make improvements based on the analytics.
You can find Amanda at The Digital Gal.
4 Steps to Succeed with Facebook Ads Create the ads (Creative)
Week 1 - How to use Facebook ads manager Use video and Facebook live Retargeting at a lower cost Audience and Targeting - How to find target
Cold - First Impression Warm - Retargeting segment Hot Audiences Budget and strategy - How much to spend Reporting and optimizing and improving Facebook Ads Tips Keep all of the text out of your ad image Show the product in use in your art Write your ad copy to make it about your customer Make sure CTA elicits a response Warm vs Cold vs Hot audiences You have up to a year to retarget people Spend at least $100 to $500 per month to start Do not jam a logo into the first few seconds of your video
Resources Noted in the Show
How to Instal Facebook Ads Pixel
"If i get people past the 15 second mark, I'm a happy girl" -Amanda Robinson
Conclusion with Amanda Robinson
Facebook Ads expert, Amanda Robinson, breaks down the 4 steps to creating Facebook ads that save you money. We talk how to get started with your Facebook pixel and then how to take a cold to a warm and then serve a hot audience. Amanda shares some tips on analyzing your ads so you know how to adjust and improve as you go.
Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/