By Dave Stewart
5
1717 ratings
The podcast currently has 48 episodes available.
Show Notes: https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips
Are you ready to break the web with Jason Berkowitz as he shares his expert insights on SEO optimization?
Jason shares his story on what his agency has going on and what he's focusing on right now. We find out how to optimize long-tail search terms, how to get some tips on building links, and how to get organic traffic going on your website.
Plus, we find out what Content Harmony is all about. Turn up your earbuds and enjoy today's episode with Jason.
SEO Optimization Show Notes with Jason Berkowitz
01:49 - Jason initially got into SEO and online marketing when he had his own business he was trying to grow. He was a personal trainer before officially launching his agency, Break The Web, in 2017.
07:34 - Jason talks about his agency and their process. Their goal is to make it easier for in-house marketing teams by providing clarity and guidance on foundational SEO elements such as optimizing the site, conducting keyword research, and building backlinks for trust factors.
08:40 - When it comes to keywords, it's important to not just focus on high search volume keywords and consider long tail versions that have higher buyer intent and a better chance of converting. You can do this by adding modifiers like color, size, material being used, etc.
11:55 - Break The Web has a blog focused on addressing pain points, issues, and curiosities that their ideal clients may have.
14:00 - A clean website loads quickly and functions properly, with each page having a specific intent and dedicated topical relevance. This ensures that search engines understand what the page is about.
20:58 - Jason recommends tools dedicated to SEO and search marketing, like Ahrefs and Semrush. He also suggests using Google search to your advantage and seeing what your ideal customers might be typing. Look for similar players and competitors and replicate their framework of success.
32:03 - Jason walks us through his agency's sales process. He says that the key is to listen to the client and speak to their needs, not just what they want to hear. Set realistic expectations and be transparent about what can and cannot be achieved. He recommends the book Never Lose a Customer Again by Joey Coleman.
44:15 - Jason loves skiing, snowboarding, flag football, and skydiving.
Show Notes: https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips
Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire
Andrew Alleman walks us through choosing a domain and extension for your website. We also take a deep dive into buying and selling domains — something many do out there as a side gig.
Have you ever wondered who's buying all the .coms out there? Andrew has some inside scoop on who's buying them. Plus, we found out if I screwed up my last domain purchase.
Tune in to this episode for an exciting deep dive into the world of domains.
Choosing a Domain Show Notes with Andrew Alleman
02:00 - Andrew shares his experience in online marketing and website growth. He has been writing the Domain Name Wire blog since 2005 and has a podcast of the same name.
03:23 - Andrew walks us through starting a website, including choosing a domain registrar. With thousands of options out there, he notes that GoDaddy is currently the biggest registrar in the market. He also mentioned Namecheap, HostGator, Porkbun, and Google.
04:03 - The differences between these registrars are the price, security, service, and account management system. People can get a domain name from one registrar and host it at another site. We also talk about the importance of choosing the right domain name extensions.
09:07 - Andrew tells us about his podcast and the topics he usually talks about with guests.
10:07 - Andrew walks us through his process of starting a new website. For most people starting, Andrew suggests either creating a WordPress site with GoDaddy or getting a Wix, Squarespace, or Weebly website. There are lots of cheap hosting services, but a lot of them are designed for WordPress. One of the biggest ones is WP Engine.
17:24 - Andrew advises that if the domain name you want is already taken, it may be listed for sale and can be purchased. And while buying a new domain name for $10 may seem preferable, it may be worth paying for the one you want.
23:56 - The Domain Name Wire Podcast started in 2014. He recently had an episode about buying expired domains for their SEO value.
25:00 - We explore the difficulties of using non-.com domain extensions for websites.
29:35 - We delve into the world of buying and selling domain names. Afternic and Sedo.com are two places where people can list their domains for sale.
35:26 - Andrew talks about the mentors that have influenced him along the way. Some of the other podcasts that Andrew listens to are The Side Hustle Show by Nick Loper, Startups For the Rest of Us, and Working It Out.
Nick Loper was on the podcast, where he talked about tips to turn a side hustle into a full-time business.
40: 42 - Andrew mentions some of the big names he's had on his podcast, like the creator of WordPress, Matt Wullenweg, and the bassist for Megadeth.
Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire
Show Notes: https://webgrowthcode.com/
Dave provides an introduction to the new branding for the Outdoors Online Podcast. Now the Web Growth Code Podcast. We find out why the change and how we will serve you this year.
Show Notes: https://webgrowthcode.com/podcast-editing-tips-with-hindenburgs-nick-dunkerley/
Nick Dunkerley from Hindenburg shares some Podcast Editing Tips that will make you sound like a pro at podcasting even if you’re not an audio engineer and just starting out in podcast editing.
We find out how Hindenburg stands out from other DAWs like Adobe Audition, Logic Pro, Pro Tools, Audacity and etc., and why it should be your DAW of choice in podcasting.
Get your copy of this DAW here: Hindenburg.com
Show Notes – Podcast Editing Tips
2:22 – Nick’s previous episode where we talked about background noise
2:40 – Hindenburg is designed specifically for spoken word production
6:08 – The Hindy clipboard is where you can set up a template for your workflow
9:44 – How much noise reduction is ideal to not make your audio file sound too processed
12:06 – Nick describes how EQ and compression works
14:52 – How voice profiler works and how it saves you time making your recording sound great
19:30 – Check out the Hindenburg shortcuts here
19:55 – Hindenburg introduced the feature called magic levels which gets rid of the bleed caused by multiple microphone recording
23:10 – The magic levels also have a ducking feature which automatically lowers the music level when the speaker talks
24:42 – -16 LUFS is what Nick recommends and he tells us why
34:52 – The right amount of compression that doesn’t hurt the dynamics of the audio file
38:49 – The Hindenburg team offers a discount if you make the purchase at the right time – usually at the end of September
39:40 – Go to Hindenburg website and check out the tutorials if you want to learn all its features and be a master at it
44:52 – Hindenburg offers webinars and workshops for beginners and intermediate users
46:18 – The best recording as Nick describes
47:25 – Hindenburg is making a new website which they plan to launch soon
48:40 – You can have a monthly Hindenburg subscription instead of buying it
Conclusion – Podcast Editing Tips
Get the most out of your podcast editing experience with this easy-to-use DAW. Spend less time on the audio engineering part and focus more on making great content!
Do you already have your own podcast? If yes, will you try Hindenburg? If not, maybe you should!
Show Notes: https://webgrowthcode.com/podcast-editing-tips-with-hindenburgs-nick-dunkerley/
Show Notes: https://webgrowthcode.com/how-to-pinterest-for-business-with-lindsay-shearer/
Lindsay Shearer shares shows us how to use pinterest for business today on the podcast and sheds some light on how SEO works in conjunction with google. If you are brand new to Pinterest or have an account, this episode will show you why it's so relevant.
Show Notes - How to Use Pinterest for Business
14:00 - Lindsay's free download to get started with Pinterest
15:45 - How to use Pinterest Organically
17:50 - Canva is an amazing tool with pinterest templates
22:44 - Pinterest has trending tools at Pinterest.com along with webbys
26:30. - Chrome extension pin it button
35:15 - SEM Rush or Google Keyword Planner for SEO keyword research
You can find Lindsay at Pin4Profit.com
Related Podcast Episodes
Top Google Local SEO Tips with JP MacDonell (OOM 037)
How to Use SEO to Rank #1 in Google with Kris Reid
OOM 014 – Blogging Tips for Your Business with Mike Alton
Conclusion - How to Use Pinterest for Business
Lindsay Shearer brings her A game today as she describes How to Use Pinterest for Business with a focus on SEO and getting traffic organically. Ads are an important part of Pinterest success but a solid strategy and consistency is the starting point.
We find out why pinterest has moved more mainstream in recent years and how it might fit your brand moving forward.
Show Notes: https://webgrowthcode.com/podcast-guest-jason-cercone/
Jason Cercone is here to share the steps to become a podcast guest on some of the best shows in the world. We find out how Jason moved from the craft brewing space into a full time podcast consultant. We then talk about the steps to take in order to get on the biggest podcast in your space.
Show Notes with Jason Cercone
- JLD's new book the Common Path to Uncommon Success
- I noted the Orvis Podcast and Jason shared some tips on getting on the podcast.
- We noted Travis from poddecks and his spray and pray analogy.
- Jay Abraham podcast was a huge guest back in episode 34.
- The Pitch book
- We noted clubhouse and live audio events that I've been loving.
- Inside the Podcast Studio podcast with Travis and Rob Jay.
- Pod Theory is Jason's show but he has a new one this fall.
- Evolution of Brand is the New Podcast
- MatchMaker.fm is a place where you can find podcasts to become a guest on
You can find Jason at JasonCercone.com
Conclusion on Becoming a Podcast Guest with Jason Cercone
Jason Cercone shares the good stuff as we focus on some tips to help you become a podcast guest on more shows this year. We noted how big of an impact podcast guesting can have for you business and today we walk through it all.
We find out how long to do the warm up process before pitching the podcast on becoming a guest on the podcast of choice.
Show Notes: https://webgrowthcode.com/podcast-guest-jason-cercone/
Show Notes: https://webgrowthcode.com/podcast-monetization-castocity/
Tony Guarnaccia is here to share some insight into a new podcast monetization service he is developing that will help you grow and monetize your podcast. Tony describes the Castocity labor of love which helps you produce your podcast more efficiently.
We find out what the 4 P's are all about and how and why you need to promote your podcast. Tony tells us why he started this business with no contacts, no podcast and no money to get started. We will see if he can build a $1 million dollar business.
Show Notes with Tony Guarnaccia
- Small steps to grow profit.
We noted Roger Maves who as on the Outdoors Online Podcast in episode 35 here.
- Aaron Walker in episode 11 talked about paid mastermind groups.
- I noted the Barbless Podcast who was doing a great job in the fly fishing space but has pod faded.
- I noted the Podcast Advertising Playbook podcast which is one of my favorites.
- Jay Abraham was on the Outdoors Online Podcast in episode 34 here.
- Ascent Fly Fishing was on the podcast in episode 51 of the Wet Fly Swing podocast.
- Rob Walch was on the podcast here
- I noted Chartable and tracking
- Free bonuses for coaching
- Uber suggest
You can find Tony at Castocity.com
Castocity Podcast Monetization Platform Conclusion
Tony Guarnaccia is on the podcast to share his new company that will help you solve many of your podcasting struggles. Castocity helps you leverage co-marketing with guests. We find out how to help your big name guests promote your episode through making it super easy.
We dig into Tony's background and why he is going all in on podcasting. We find out how Tony's product will help you to hand off some of the podcasting process and to reduce the overwhelm process.
Show Notes: https://webgrowthcode.com/podcast-monetization-castocity/
Show Notes: https://webgrowthcode.com/how-to-build-a-community-mighty-networks/
I sat down with Jessica Shambora from Mighty Networks who shows us how to build a community for your business. We find the steps to provide content and engage with your community. We talk about how you can easily schedule out your group postings so it's queued up.
Find out how to create a monthly and weekly content calendar to help guide the direction of the community and how to keep the group growing. We talk about how to lean on your community members so they can focus on what's important.
Show Notes with Jessica Shambora
- Here's a link to the Wet Fly Swing Mighty Network where we are taking the podcast even deep
- Facebook, Instagram and Quora were all companies Jessica worked for in the past.
- I noted Louis Cahill with Gink and Gasoline and his take on getting off of Facebook.
- We talk about the 3 tiers of the Mighty Network
- The Events feature has a zoom integration feature
- Here's a link to the refresh course
- The mighty networks podcast
- Native Videos and Courses is now live
You can find Jessica at https://www.mightynetworks.com/
How to Build a Community Conclusion with Jessica Shambora
Jessica Shambora from Mighty Networks shows us how to build a community for your business by focusing on engaging your community and customers. Jessica shares some tips like live calls, how-to topics and the best way to guide the direction of the group.
We hear about the best way to create a community driven course even if you don't have a lot of people on your email list. Jessica walks us through all of the steps today including a great course that I have used to build a community.
Show Notes: https://webgrowthcode.com/how-to-build-a-community-mighty-networks/
Show Notes: https://webgrowthcode.com/customer-retention-strategies-with-alice-heiman/
Alice Heiman, one of the top experts in the world on complex sales, is here to share some tips on customer retention. Alice helps some of the largest businesses in the world understand the sales process and how to create loyal customers.
Alice shares some easy steps that you can implement today. Have you surprised your customer and over deliver after the sale. We find out which are the main mistakes to avoid when creating loyal customers.
Customer Retention Show Notes with Alice Heiman
03:10 - Alice's dad started the Miller-Heiman Company which is a world-renowned top sales training company.
24:00 - Alice noted Title Nine and the great job they do of over-delivering.
45:00 - Vendor Neutral for the B to B world or Smart Selling Tools which both review different software for customer service and managing referrals.
46:00 - The amazing Shepe Hyken Cab Driver Story is a great resource and a great youtube video with a taxi cab driver and how to make a loyal customer for life.
46:50 - Alice Blog posts on customer retention
You can find Alice at AliceHeiman.com
Customer Retention Conclusion with Alice Heiman
Alice Heiman is on the podcast to share some tips on customer retention and how to create loyal customers. We find out the easy way to get referrals and what you can do today to increase your customer retention rate to 70-80%
Show Notes: https://webgrowthcode.com/customer-retention-strategies-with-alice-heiman/
Show Notes: https://webgrowthcode.com/oom-how-to-use-audio-transcription-to-text-with-podscribes-peter-birsinger/
The Founder of Podscribe, Peter Birsinger is here to show us how to utilize their Audio Transcription to Text service to help serve your podcast audience and get more Google love via SEO.
There are a few different services out there that help you transcribe your audio but none that are solely focused on podcasting. I'm excited to jump in to this episode with you and Pete. Let's do it!
Audio Transcription to Text Show Notes with Peter Birsinger
03:05 - Podible was the first company that Pete started in the podcast space.
06:55 - Kris Reed was on the podcast in episode 30 and noted that putting a transcript on your podcast is not the best move for SEO.
09:00 - The NPR this American life episode where posting transcripts on their website increased page views.
40:20 - Headliner is a great audio gram company.
Audio Transcription to Text Conclusion
Peter Birsinger, the main guy behind Podscribe, summarizes all of the features and benefits for your business. Podscribe is an audio transcription to text service focused on podcasting.
The podcast currently has 48 episodes available.