The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/super-joe-pardo-on-podcast-sponsors/

Super Joe Pardo is here to break down some tips on finding podcast sponsors for your business with a focus on building a community. We also hear the story of how he made the tough decision to leave a multi-million dollar family business to start his own thing.

We start talking about monetizing your podcast at 38:00. So if you want to find out how to find sponsors then listen to the second half of this podcast around the 40 minute mark. Joe shares some tips on getting out of your own way to grow your business.

Show Notes: https://webgrowthcode.com/google-local-seo/

JP MacDonnel breaks down the tips to ranking your business through Google Local SEO. This is the map feature that pops up when you search for a local company on google.

We hear why it all starts with Google my business, but that you should also be thinking about all three areas of google. Google My business is not rocket science but takes time, maintenance, and persistence.

Google Local SEO Show Notes

- It all starts with Google my business page

- Kris Reid was on the podcast to share tips on the main search ranking and

SEO.

- Royal Treatment, Brian Silvie and Bachman all come up for search

- Google posts is like a social media account on google my business

- Brian Silvie has a google my business account and it what we talked about as an example today.

- The OOM episode on marketing to Facebook groups.

- Daniel J Lewis was on the podcast here and talked about podcast reviews.

- 30 Days of Dawn starts October 1st. Goto urban barrels and the backpack that turns into a beach towel

You can find guest JP MacDonnel on instagram @jpmacd

RevLocal.com is the agency that JP works for.

Todays Top Takeaway: Just take 10 minutes to upload a pic or something quick to google my business.

Google Local SEO Conclusion with JP

JP shares the steps to getting your business to show up first on the local map that jumps out at the top. We focus on how you can show up first if you are a fly shop or local fly fishing guide.

Google my business is something you can do once per month but the returns could be huge putting you on page 1 of google for local search.

Show Notes: https://webgrowthcode.com/podcast-topics-2021/

I share a quick rundown on what we have coming for new Podcast Topics in 2021 and beyond and my chance to thank you for listening and downloading the show today. I was able to interview some of the biggest names to talk about online marketing, social media, podcasting and so much more.

Show Notes for Podcast Topics in 2021

- Jay Abraham was on the show and is a billion-dollar business mentor. Jay shared is theses on preeminence and what you can do now to improve your business.

- I noted the We Speak Trout Podcast which is my third in the new podcast category.

- I noted the US Skull Hunter and my friend Hunter.

Thank you for your Support!

You can find me at [email protected]

2021 Outdoors Online Conclusion

I run through a summary of how 2020 went in the podcast and then share what's on tap for 2021 and beyond. I wanted to thank you for your support this year and for all of the great guests we've had on the show. If you have feedback for the show please leave an email or comment below.

If you want to support the podcast in 2021 please share the show with at least one other person and let them know how it helped. I would also love to hear if you have show topic ideas. What is your biggest struggle right now with online marketing?

Show Notes: https://webgrowthcode.com/the-digital-marketing-consultant-for-fly-fishing-brands-with-roger-maves/

Check out the first half of the podcast here:

https://wetflyswing.com/ask-about-fly-fishing-with-roger-maves

Roger Maves talks about his service as a digital marketing consultant in the Fly Fishing Space. He has worked with a number of great fly fishing companies through his digital agency over the years.

Today, we break into the second half of the conversation I had with Roger. You can listen to the first half of this podcast at the Wet Fly Swing Podcast below:

https://wetflyswing.com/ask-about-fly-fishing-with-roger-maves

Show Notes with the Digital Marketing Consultant

Fly Fishing Digital Marketing Group is where you can get a free strategy session.

– The Outdoors Online Marketing Podcast and my chat with Jay Abraham

– We Speak Trout is our the third podcast that I'll be launching.

– Aaron Walker was on the Outdoors Online Podcast to talk about creating a paid mastermind.

We hear about Roger's virtural assistant staff and process of finding great employees. He used onlinejobs.ph and I have used Free up in the past.

You can hear my chat with Sam Kabart here on this episodes.

You can find Roger at the Fly Fishing Digital Marketing Group here.

digital marketing consultant

Conclusion with the Fly Fishing Consultant

Roger Maves, host of the Ask About Fly Fishing Podcast and the lead Digital Marketing Consultant for his new Fly Fishing agency that serves fly fishing companies.

We go deep into the business side of fly fishing as this is a main focus for Roger's master plan na this business.

Show Notes: https://webgrowthcode.com/jay-abraham/

The great Jay Abraham is on the podcast to shed some lite on the right strategy for your business. Billionaire Jay Abraham has been noted as one of the top 5 business coaches in the world.

We transfer Jay's power into a fly fishing discussion with a focus on the Native Rod Company and some tips to help a company like this plan strategically. We also here how Jay built a relationship with Tony Robbins and leveraged his audience to make millions.

Show Notes with Jay Abraham

- Jay notes the Strategy of Preeminence which is one of the accomplishments he's most proud of.

- I noted the Native Rod Company. Jay shares some tips on positioning as it relates to a fly fishing company like Native.

- We talk about guerrilla marketing but Jay notes Leverage marketing as a better strategy.

- Joseph Rossano was on the Wet Fly Swing Podcast in episode 136 here.

- The Tony Robbins podcast with Jay Abraham

- We talk about the lifetime value of your client and the power of a lifetime client.

- Jay notes Icy Hot and his strategy to help save a dying business based on life time value.

You can find Jay at Jay Abraham here.

Resources Noted in the Show

The Tony Robbins podcast with Jay Abraham

The Strategy of preeminence

Videos and/or podcasts Noted in the Show

Leverage Referrals

"If you can define the problem better than your target customer, they will automatically assume you have the solution." -Jay Abraham

Conclusion with Jay Abraham

Jay Abraham is on the podcast today and shares his perspective on Leverage marketing and how this helps you avoid risk. We here the story of how Jay worked with Tony Robbins, who today makes $85,000 per year for Tony's mastermind group.

Show Notes: https://webgrowthcode.com/jay-abraham/

Show Notes: https://webgrowthcode.com/we-speak-trout-podcast-update-launch-grow-and-monetize-a-podcast-series/

This is the 5th episode in the we speak trout podcast launch public process. We are securing our hosting and getting more episodes ready to go this week.

Show Notes

01:00 - Go to outdoorsOnline.co/podcastchallenge

01:20 - Clay from the Fish Nerds Podcast was on the podcast

05:30 - Nick from Hindenburg Journalist was on the podcast to talk about audio editing

07:30 - I noted the 30 day start a podcast challenge. OutdoorsOnline.com/PodcastChallenge

What we Completed last week Fish nerds episode is ready to go We finished the podcast artwork

We also completed the logo

Tasks this week for We Speak Trout: Setup a bank for the business that works for US and Canada. Setup hosting through Libsyn before the end of the year. We own WeSpeakTrout.com - Need to setup the Wordpress website Get 8 podcast recorded, edited and ready to roll

Conclusion

I shed some light on where we are at with the We Speak Trout new podcast launch plan. We will be setting up the bank, setting up hosting, setting up the website, and getting 8 podcast episodes recorded and ready to go.

I share some details on why it's good to have 2 months of podcast schedules out and why Libsyn will be our host of choice. I also touch on the items we finished from last week including our artwork.

https://webgrowthcode.com/trello-board/Show Notes: https://webgrowthcode.com/trello-board/

This is the 4th podcast episode in our launch a podcast series with a focus on We Speak Trout. On top of other items noted in this podcast, I talk about two services I've been using for trello and for SEO.

Trello Board Show Notes

- You can join the Podcast challenge here and grab the 30 Steps to start your podcast.

- The Pod trac P4

- Trello

- Ubersuggest is what I've been using to bump up our search traffic at Wet Fly swing blog

- Kris Reid was on here and broke out a great SEO episode.

- Greg Senyo was on the Wet Fly Swing Podcast and is our fun fact of the week.

What we Completed last week Created our LLC with US Federal and State government Used Music Radio Creative to create our intro, outro and jingle Greg is putting together more sponsors The logo is a cartoon figure of us

Tasks this week for We Speak Trout: Setup Trello Workflow SEO Uber suggest and Keyword analysis Fish Nerds Podcast recording

Resources Noted 30 Day start a podcast challenge

This podcast is part of the start podcast challenge.

Click here to grab the PDF Podcast Transcript

Grab the PDF transcript here: we speak 3 or read below (I apologize for any errors as this was transcribed with Ai.Trello Board Conclusion

I shed some light on where we are at with the We Speak Trout new podcast launch plan. I note Trello and Ubersuggest, to software tools that I've been loving.

Show Notes: https://webgrowthcode.com/trello-board/

Show Notes: https://webgrowthcode.com/audio-production-with-nick-dunkerley/

Nick Dunkerley from Hindenburg is on the podcast to provide some audio production tips and help you up your audio quality for your podcast. We find out what makes Hindenburg different from other software programs like Garage Band, Audacity and Pro Tools.

Nick is the founder of Hindenburg and sheds some light and tips on producing great audio quality. We also find out why you don't need Id3 editor and how you can remove the mundane things that waste your time.

Show Notes with Nick Dunkerley

- Eric Nuzum's book, Make Noise is a killer resource for any podcaster. Eric Nuzum was on the podcast here in episode 10 as well.

- We talk about LUFF's and what you need to know about leveling your audio production.

- The voice profiler is a great tool on Hindenburg.

You can find Nick at Hindenburg Journalist here.

Audio Production Resources Noted in the Show

Make Noise by Eric Nuzum

Audio Production Videos Noted in the Show

Setting up the Voice Profiler

Conclusion with Nick Dunkerley

Hindenburg is designed for podcasting so it stands out as a leader in audio production. Nick Dunkerley provides some amazing audio production tips in the podcast this week.

Show Notes: https://webgrowthcode.com/audio-production-with-nick-dunkerley/

Show Notes: https://webgrowthcode.com/how-to-use-seo-to-rank-1-in-google-with-kris-reid/

Kris Reid is here today to break down the steps to ranking your website and how to use SEO to get to #1 in google organic search. Kris works with some of the biggest and best businesses online and shares some of the big tips in today's podcast.How to Use SEO to Rank Your Website

Kris Reid walks you through the exact steps to ranking your site using SEO today on the podcast. He is also offering listeners of this podcast a free review of your website and coaching session.

We find out how you can have too many blogposts which confuses google, and how to create great site structure. Do not use a transcript for the blog post.

What is Search Engine Optimization

Search Engine Optimization, also know as SEO, is the act of improving the quality and quantity of traffic to your website using organic google search traffic.

Kris Reid digs deeper today into the steps of using SEO to rank your website now and into the future. Kris notes that unlike paid traffic, SEO is for the longterm and once you build it, the traffic keeps growing day after day.

Show Notes with Kris Reid

- Don Miller at Story Brand

- Ahrefs is a great tool for SEO - 91% of content gets no traffic because no back links. And if you are on position #10 your page gets 3% of clicks for 30% of clicks if you are number 1. We are going for number 1 today.

- I interviewed the Rick Pope, the founder of TFO here. Fly Rods is not a great keyword to use and we dig into how to rank this podcast. We discuss the the long tail and buyer intent. It's hard to out rank the company.

- We talk about a single page optimization and how they add internal links to help the new page rank better.

You can find Kris Reid at ArdoSeo.com

How to Use SEO Conclusion with Kris Reid

We hear about the story of how and why you need to improve your SEO right now. SEO is the best way to track your digital marketing. SEO is compounding compared to paid ads.

We find out how and why you need to get backlinks for your blog post and website. Kris Reid is here to break down the steps to utilizing SEO to grow your business. We find out how to get traffic from google by understanding what your customers are searching for.

Show Notes: https://webgrowthcode.com/how-to-use-seo-to-rank-1-in-google-with-kris-reid/

Show Notes: https://webgrowthcode.com/audio-noise-reduction/

This is the 3rd podcast episode in our launch a podcast series with a focus on We Speak Trout. On top of other items noted in this podcast, I talk about two services that are great for cleaning up your audio file that helps with audio noise reduction.

Show Notes - Audio Noise Reduction

Tasks this week for We Speak Trout: Create a jingle Create artwork Find voice over person Ad files sponsor email template LLC

Audio Noise Reduction Software Auphonic Hindenburg Journalist Pro

Resources Noted

30 Day start a podcast challenge

Audio Noise Reduction Conclusion

We touched on audio noise reduction as part of the weekly update on the launch process for our new show.