The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/bluefishing-the-art-of-making-things-happen-with-steve-sims/

Find out how Steve Sims became the guy that can make anything happen. This includes getting a guy up on stage with the band Journey, connecting with Elon Musk, the Pope, Guns and Roses and many other famous people. Steve shares the secret of how he went from a construction career to a career making things happen with some amazing people.

Steve uses the travel fly fishing company example to show how to utilize his teaching to grow your leads. Although you don't have to be the best you have to be different.

Show Notes with Steve Sims

- I noted Steve's book Bluefishing which had a huge impact on me and was a great story.

- Steve's podcast: The Art of Making things happen is a great place to connect with Steve.

- Subscribe to Steve's newsletter to get the cheat sheet.

- Steve worked with Elton John for 8 years with a focus on his Oscar party. Here's the Yellow Brick Road Tour.

- The Entrepreneurs Advantage - Steve's private facebook group.

Resources Noted in the Show

Bluefishing - Steve's Book

Videos and/or podcasts Noted in the Show

A Classic Elton Song

"Your network is your net worth." -Steve Sims

Conclusion with Steve Sims

Steve D Sims who wrote the great book, Bluefishing. Find out how a brick layer became one of the most successful people working with the biggest names in the world. Steve is know as the guy who can get anything done and has connected people to the pope, Elton John, Journey and many other mega names.

Show Notes: https://webgrowthcode.com/bluefishing-the-art-of-making-things-happen-with-steve-sims/

Show Notes: https://webgrowthcode.com/how-to-write-a-podcast-description/

Today, I focus on some tips so you know how to write a podcast description. I share the steps to writing a great podcast description today on the podcast. This is with a focus on our launch of We Speak Trout. I also talk about our other steps and tasks that are do this week on the podcast.

Show Notes - How to Write a Podcast Description

01:30 - I note Go Daddy and Fly wheel. OutdoorsOnline.com/flywheel

02:30 - I noted Pete McBride who I interviewed on the Wet Fly Swing Podcast here. We dig into Martins boat.

03:20 - The 30 day podcast challenge

04:30 - The Podcast Host talk

Tasks this week for We Speak Trout: Record the first episode - Dave and Greg talk about the formatting of the podcast - Dave and Greg Write a Podcast Description - Dave's Task Work on Artwork - Greg's Task Create a Calendar of Sponsors - Dave's Task

How to write a podcast description who is it for what will they get out of the show who are the hosts of the show what to expect - How long should it be - 600 characters is ok

Videos Noted in the Show

Martins Boast

Resources

30 Day start a podcast challenge

Click here to grab the PDF Podcast Transcript

How to Write a Podcast Description Conclusion

I share some tips today with a focus on learning how to write a podcast description.

Show Notes: https://webgrowthcode.com/how-to-write-a-podcast-description/

Show Notes: https://webgrowthcode.com/how-to-launch-grow-and-monetize-a-podcast-ep-1-introduction/

This is the first podcast and post to document the steps to launch, grow and monetize a new podcast. You will be able to follow the journey myself and Greg Keenan are going on.

I provide an introduction for the new We Speak Trout Podcast and share some tips on what we are doing early on with the new podcast.

Show Notes for We Speak Trout Launch

03:10 - Send us an email at [email protected].

03:46 - Link to the podcast challenge.

Click here to grab the PDF Podcast Transcript

Hey, everyone, this is Dave, I'm back again for a special, special little conversation.

This is going to be the start of a series that is going to document the process of building a new podcast from the ground up with my partner, Greg Keenan, from the fly fishing insider podcast.

And we are going to launch a new podcast. it's it's called we speak trout.

And definitely give this up to Greg. This is his concept idea. He came to me and pitched it to me and definitely sounds like a great, I've been really wanting to keep expanding. As you know, I'm hot on the podcasting. I know the power of podcasting, it's huge, it can do a lot for your business.

And this is just one way we're going to actually help contribute something new. Something that we hope that we can build a business around, but at the same time help a community of people with a focus on trout fishing.

So just want to give the first little heads up here that we have this going. This isn't going to be long. I'm hoping to do these things. I'm just kind of thinking out loud.

Maybe, if I could do weekly, I guess right now I could bust out probably four episodes on different topics of what we have going and then post all those as different little snippets little podcast. So that would kind of be cool to do, I think and then I'll still have the regular right now the regular episodes, the interviews I do are popping out every every two weeks.

So I think the idea the concept of we speak trout, the idea here is that we're going to Greg and I are going to get on a call weekly and just talk about fishing with folks on trout fishing, we might have a new guest that comes on each week, we might have, you know, depending on what we have going it will be, based on you know, based on the topic and the guest, but we'll be digging into a new idea. And I just kind of was thinking talking to Greg, now we were kind of talking every day about this. So it's it's cool. But so that's kind of the fly fishing concept. But really the business, the nuts and bolts is I think will be cool for you to follow, because I guess we're gonna be posting this on, you know, on the outdoors online on the marketing podcast. So to see how we're doing it. And how we're really going to focus it in the power is that what the to podcast, Greg and I both have two of the leading podcasts in the fly fishing space. And that power along with the community of people we built, we're going to help launch this thing into the atmosphere. So that's the goal is to launch this thing off. And what have we done so far, so far, we have a Google we have Gmail, you can send the email to [email protected] we've got a Google drivers just kind of just slowly we're planning for this launch in February. And so we've given ourselves more than a couple months, more than you know, a few months to really get this going slowly, because we want to get it all prepared and launch. So ready to launch this thing out. And we don't have a lot of other distractions. So, you know, we're just kind of all the little steps of the podcast, you can go, I'll put a link in the show notes to the podcasting challenge, which is a 30 day challenge. And ROI can be 30 days, or it can be whatever you need it to be, but I'm going to be walking through that each step of the way on, you know, what we're doing to launch and maybe that'd be a fun thing to do. As all, as I as I get these things. You know, each week, these tasks completed all kind of do a summary of where we're at. So and actually, I can click over right now. But we had a task list of kind of a spreadsheet of things to do. And we're working our way through that. And, and the first thing is really coming up with some of the nuts and bolts, Greg's working on the website. So I'll circle back around, let you know how that goes when that's up. And you could take a look at that.

And so yeah, this will be cool, because, you know, part of this will be you're going to be able to watch the process from a business perspective, but also it's going to be a fly fishing resource for for you for everybody, you know, to direct people to So, so pretty excited about this it right now is November, early November, mid November. And so it's gonna be right around the corner to launch this so I wanted to give you just that heads up and I think this will be a fun little project along the way if you have any other feedback, you know, different things we can do and I think probably guests I have from here on out for a little while. are going to be focused on how to help grow this podcast show. So this is gonna be a full thing. You know, and if that's not what you're into, maybe let me know. But I'm hoping that you know, part of this, what I'm doing is to inspire you to start a podcast because I'm, I'm hot on podcasting, this is only going to continue to grow the reach and a good way to you know, the stories and talking about your brand. That's a critical piece. So, I'm going to keep this thing below 10 minutes because this is the little intro I'm not sure how, when I'm going to plug this in how I'm gonna do it. Maybe I'll just get it out there and just throw it out there. There's just let people kind of see what we're doing. So anyways, I hope I have time to keep doing this consistently. I think consistency is is important. So we'll see. Until the next one, I don't have a signing off thing maybe that's thing you could do is send me an email, go to a [email protected] and let me know if you have an idea for a sign off. Like, you know, I don't know we speak trout. It should be a sign up for outdoors online, I guess, for this new series. But I'll just go. WE SPEAK trout.

Conclusion for We Speak Trout Episode 1

We covered the introduction to the new podcast launch and share the steps today.

Show Notes: https://webgrowthcode.com/copywriting-tips-for-your-business-with-prerna-malik-oom-025/

Prerna Malik describes how she first got into copy writing after moving over from her first Mommy blog. She is now one of the leading copywriting experts and shares the steps to up your game and help your audience take action.

We find out the difference between good and bad copy. Prerna helps your audience see themselves in your product. She breaks down the exact steps to creating a survey that serves your business.

Show Notes with Prerna Malik

- We talked about crypto currency and one of prerna's recent clients. Here's a little background on Crypto Currency.

- Prerna created surveys for Pat Flynn at Smart Passive Income.

- Joanna of copy hackers is the OG and has certified Prerna.

- CopyHackers.com has a great resource to show you how much to pay for a certain project.

- The copy Writers club podcast is a great place to find people.

- Grammarly and Hemingway App. are two great resources for improving your writing.

- Ready to Sell is Prerna's new program that is coming out in September.

You can find Prerna at ContentBistro.com

Resources Noted in the Show

Connection Conversion Framework

Right Message will help you with feedback

Videos and/or podcasts Noted in the Show

How to create an evergreen funnel

Conclusion with Prerna Malik

Prerna Malike share her best tips for improving your copy writing today on the podcast. Sales and email copy is what Prerna specializes in. She talks about the user journey and how this helps guide the number of emails you should be using.

Evergreen funnels are discussed and how you can find a great copy writer for your business. We talk about a number of great resources including Right Message which will help you serve your audience.

Show Notes: https://webgrowthcode.com/copywriting-tips-for-your-business-with-prerna-malik-oom-025/

Show Notes: https://webgrowthcode.com/video-production-and-distribution-with-oliver-sutro-oom-024/

Oliver Sutro shares some background on the do's and donts of Video Production. We talk about why you should be thinking about distribution above video production when starting out. We talk about why you should be spending more on distribution then on the production when starting out.

We talk about how to put together a great video whether you have $5000 or $100 to promote a video add. We use the example of what you do if you want to get a new sponsor for your brand.

Show Notes with Oliver Sutro

- Here's a link to Oliver's personal youtube channel. He has since gone on to do some big stuff including producing high priced Super Bowl Ads.

- I noted the podcast with Bella Vasta on Facebook Groups and how to grow your group. Click below and listen to the Bella Vasta Podcast:

- Oliver notes the Yeti presents series and why we just want to hang out with that crew.

- I note the audiogram tool and the benefit to podcasting. Headliner is a great company for this service.

- The Meat Eater Podcast does a good job of creating funny grabby intros to catch the audience and is one of the big outdoor podcasts in the space.

- Eric Nuzum was on the podcast in episode 10 here and noted Terry Gross and how nobody knows her.

- Here's the link to the 150th episode celebration at the end of the WFS podcast with Ahrex Hooks.

- Here is the Cloris Kylie podcast on Influencer Marketing.

- Beyond Influencer Marketing is a great book by Cloris Kylie.

- We talk about Casey Neistat and the Nike commercial.

- I noted Chris Snyder who is a new guide who wants to go all in. Here is Chris' Instagram feed.

You can find Oliver on Instagram @OliverSutro

Conclusion with Oliver Sutro

Oliver Sutro shares his background in video production and how you can create engaging videos for your business that tell a story about the experience. Oliver shares some great stories about a super bowl ad he produced as well as the almost failure with a drone shoot. Oliver ends up roping up an

Show Notes: https://webgrowthcode.com/the-best-influencer-marketing-strategies-with-cloris-kylie-oom-023/

Cloris Kylie shares her best influencer marketing strategies and how to get started the right way. She describes how influencer marketing is perfect for a business that is brand new and walks us through the exact steps to get started.

Cloris talks about how she was able to get onto Entrepreneurs on Fire and how you can use this strategy to connect with influencers. We also discuss the key mediums of where you should be connecting with influencers.

Show Notes with the Cloris Kylie

- Beyond Influencer Marketing is Cloris Kylie's great book on going beyond just a shoutout.

- I noted Chris Snyder who is a new fly fishing guide. Influencer marketing is great for someone who does not have a big audience.

- We talk about Creek Stewart who wrote a section in Cloris' group.

- Addicted 2 Success - Cloris noted how she posted on this site because she new the audience very well and filled a gap in the content for any site.

- Use SimilarWeb.com to find the right influencer to reach out to.

- Cloris shares here example of how she got onto Entrepreneurs on Fire by focusing on Jimmy. I had John on the podcast here.

- cloriskylie.com/influencer

- The Expert Kit Challenge - This is for podcasters so I'll be checking this out.

You can find Cloris at Cloriskylie.com

How to do Influencer Marketing Know the audience of the blog you reach out to Use Similar Web to find others You need a short term and long term objective Start with B List influencers if you are just starting Create a mini media real to show value

How to use influencer marketing for podcasters make sure right show leave 5 star review listen to the podcast find gaps that have been popular with listeners Created the pitch for the host (see Cloris template)

Resources Noted in the Show

Beyond Influencer Marketing by Cloris

Conclusion with Cloris Kylie

Cloris shares her best tips on doing influencer marketing the right way. And we aren't just talking about Instagram here. Cloris describes the exact steps you need in order to make a splash with influencers.

Be consistent and make this a regular process in your workflow. Don't wait but start this process this week and get started.

Show Notes: https://webgrowthcode.com/the-best-influencer-marketing-strategies-with-cloris-kylie-oom-023/

Show Notes: https://webgrowthcode.com/how-to-grow-your-email-list-barrett-brooks/

Barrett Brooks, COO for ConverKit, is on to share some amazing tips to get you going with email marketing and serving your tribe. We start off from the beginning if you are new to email marketing and provide some upper level tips as well on segmenting your list and growing your audience.

You'll find out how to determine who are cold subscribers and save money by removing them. Barrett shares his connection with Seth Godin and how he came to become COO of a $24 million bootstrapped company for creators.

Show Notes with Barrett Brooks

- Barrett worked with Seth Godin on an amazing opportunity and became a great mentor.

- We talk about fizzle.co who has been a great mentor for me and a group that Barrett worked for before moving to ConvertKit.

- Caleb Wojcik, Steph Crowder at Courage and Clarity and Barrett all worked at Fizzle and all moved one.

- We talked about Gumroad which is a great platform I use to sell online products.

- We talk about deliverability with your email marketing. Here's a post from Convert Kit.

- I note the Wet Fly Swing podcast which is my other podcast where I teach fly fishing.

- Barrett has a website where he helps you find the most meaningful job.

- The Future belongs to creators is a great resource on youtube and on podcast apps.

- convertkit.com/training

- The steps of getting rid of a cold subscriber.

You can find Barrett at ConvertKit.com

Top 10 tips for Email Marketing Who are you are designing for? Write for one human being each time You need a place for people to find you People join your list to serve a need or problem they have Create and tell a story in your emails Understand Deliverability with your email service provider Plain text emails land more than using photos photos to catch the essence of your brand Create a True Fans List Understand where they came from, what they want, what have they purchased? Send emails regularly to serve your audience and improve deliverability A well segmented audience has 3-5 segments and only about 3-5 landing pages and forms. maybe 5-8 tags with a total of 15-20 tags. Get rid of cold subscribers

Resources Noted in the Show

Convert kit.com/blog - the skills and trade you need to make a living as a creator

Videos and/or podcasts Noted in the Show

how to get rid of cold subscribers

see youtube podcast

How to run an audit with Convert kit

"Business is very simple. Make a thing. Sell a thing. That's it, that's the whole thing." -Barrett Brooks photo via: https://shawnblanc.net/2019/11/barrett-brooks-be-more-creative/

Conclusion with Barrett Brooks

Barrett Brooks shares some of his best tips on growing an email list and how you can scale up the most important tool you have in your online business. We discuss segmenting your list and why it's so important to serve your customers at a higher level.

You'll find out how frequently to send email and what to send. We break down the exact steps even if you are a complete newbie to email marketing.

Show Notes: https://webgrowthcode.com/how-to-grow-your-email-list-barrett-brooks/

Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/

Amanda Robinson tells here story of how she went from running a wake board school to teaching Facebook ads and growing a business there. We find out why Facebook is changing so fast and how you can keep up with it all.

Find out that it's ok to use the boost button when starting out. We also find out how to utilize video and Facebook live to reach the right people at a lower cost. We dig into the 4 steps to get you started on the right track.

Show Notes with the Amanda Robinson

- Here's a link to Amanda's Facebook Ads Bootcamp.

- I note Lance Egan and whether you can use that name for your Facebook Ads in our competitive fishing example. Lance was on the Wet Fly Swing podcast here.

- We talk about the Federation of Fly Fishers and whether it should be used as a target in this example.

- We discuss how to use your Facebook pixel. Here's an article on installing your pixel.

- We talk about the option to easily split test anything within facebook.

- We discuss a video through play and how to make improvements based on the analytics.

You can find Amanda at The Digital Gal.

4 Steps to Succeed with Facebook Ads Create the ads (Creative)

Week 1 - How to use Facebook ads manager Use video and Facebook live Retargeting at a lower cost Audience and Targeting - How to find target

Cold - First Impression Warm - Retargeting segment Hot Audiences Budget and strategy - How much to spend Reporting and optimizing and improving Facebook Ads Tips Keep all of the text out of your ad image Show the product in use in your art Write your ad copy to make it about your customer Make sure CTA elicits a response Warm vs Cold vs Hot audiences You have up to a year to retarget people Spend at least $100 to $500 per month to start Do not jam a logo into the first few seconds of your video

Resources Noted in the Show

How to Instal Facebook Ads Pixel

"If i get people past the 15 second mark, I'm a happy girl" -Amanda Robinson

Conclusion with Amanda Robinson

Facebook Ads expert, Amanda Robinson, breaks down the 4 steps to creating Facebook ads that save you money. We talk how to get started with your Facebook pixel and then how to take a cold to a warm and then serve a hot audience. Amanda shares some tips on analyzing your ads so you know how to adjust and improve as you go.

Show Notes: https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/

Show Notes: https://webgrowthcode.com/linkedin-marketing-strategies-for-your-fly-fishing-business-with-valerie-morris-wfs-020/

Valerie Morris, from Tintero Creative is on the podcast to share some of her best tips on leveraging LinkedIn. We talk about how to connect with new contacts, where to get the biggest bang for your buck, and why you need to shift your mindset with LinkedIn and tons of other great LinkedIn Marketing Strategies.

Show Notes with the Valerie Morris

- Kevin Finn was on the podcast here and talked about how to put together a great content marketing strategy.

- I noted catcha.com and how Dan can leveraged linkedIn.

- I noted the BNI Podcast and why noting the little things about yourself is important.

- AgoraPulse is a great tool to schedule posts.

- Schedule status updates ahead of time.

- Valeria has written over at Social Media Examiner and at Tintero Creative where you can find some linked in articles.

You can find Valerie at Tintero Creative

Tips on Leveraging LinkedIN Shift your mindset Use as a networking tool Update your summary section and cover photo Add the quirky small details about yourself to find things in common Get referrals from others on linkedIn See who is interacting with your content and reply Post regularly about what you are doing Use video to post updates Schedule updates ahead of time Use 3 hash tags per post Take a day to create 20 short video

Top Tip, Tool and Takeaway for LinkedIn

Tip - Put your face out there

Tool - Use the Linked In Mobile App

Takeaway - Linked in is the silent giant

Resources Noted in the Show

AgoraPulse

"Don't forget about the Silent Giant." -Valerie Morris

Conclusion with Valerie Morris

Valerie Morris provides some amazing tips to leverage linked in today with a focus on fly fishing companies. Linked in may be the most effective Social Media network out there now. We hear about the top tip, tool and takeaway from the episode today.

Show Notes: https://webgrowthcode.com/linkedin-marketing-strategies-for-your-fly-fishing-business-with-valerie-morris-wfs-020/

Show Notes: https://webgrowthcode.com/how-to-make-money-podcasting-with-daniel-j-lewis-oom-019/

Daniel J. Lewis, from the Audacity to Podcast, is on to describe how to make money podcasting, how to grow a strong following through podcasting, and how to scale it. Daniel shares his favorite strategies to grow your show and connect with influencers in your niche.

Show Notes with the Daniel J Lewis

01:50 - Grammar Girl is a popular podcast that Daniel has listened to since the beginning.

05:00 - I noted Mark who is from the Fly Fishing 97 Podcast. Mark was on my podcast here and I was on his show here.

07:40 - I noted the Wet Fly Swing Fly Fishing Podcast and the travel company.

15:35 - Daniel runs the My Podcast Review service that I use and love.

You can find Daniel at the Audacity to Podcast here.

How to Make Money Podcasting

Find a way to make a business around your podcast For small niches you can get sponsors with less listeners Easiest product to make is related directly to your show Affiliate programs are another option and are a great way to serve your audience Focus on quality of content and consistency of the show Is your podcast great? Listen to your audience to improve it Work to be discovered and find the audience Guesting, co-hosting, Consider Sponsorship ideas, FB Group Ads Know the person you are reaching out to for a favor Don't feel bad about a 1 star review, but learn from them Donations for swag, etc

Resources Noted in the Show

My Podcast Reviews

Podcasts Noted in the Show

Grammar Girl Podcast

Conclusion with Daniel J. Lewis

Daniel J. Lewis is on the show to share some tips on growing, monetizing and understanding if you are on the right track with your podcast. Daniel shares the steps of how to make money podcasting. Daniel has been a leader in the podcasting space for a long time and someone I look to for guidance.

We find out about the cost per acquisition of a potential sponsor and how you can pitch your sponsor earlier on in your podcast journey.

Show Notes: https://webgrowthcode.com/how-to-make-money-podcasting-with-daniel-j-lewis-oom-019/