The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/

Robert Prioleau, from Blue Ion and Outpost, is on the podcast to share his best tips on creating a brand strategy and finding your core reason your business exists. What you do, how you do the work, and why do are you doing the work. Those are a few questions we dig into today on the marketing podcast.

Show Notes with Robert Prioleau

01:30 - Matt Smythe, who was on the Wet Fly Swing Podcast here, was the person who gave me a heads up about the great stuff Robert Prioleau has going in the fly fishing space.

02:30 - Blue Ion is the main company that Robert runs in the online marketing industry.

03:30 - Outpost is the outdoor marketing company that has spun off of Blue Ion.

05:30 - I noted the Wet Fly Swing Podcast which has been such a crazy and fun success.

13:50 - The Story Brand Company

14:00 - I noted the Fizzle community where you can connect with a community to build your business online.

15:40 - Patagonia and Yeti are great at story telling and great brands to follow.

21:30 - Oliver White was on the Wet Fly Swing Podcast here.

22:20 - the Patagonia movie Il Pescatore Completo | The Complete Fisherman

28:25 - I noted Domenick Swentosky and the great blog he has at Troutbitten.

32:20 - Howler Bros are doing a good job in the online space.

35:20 - Seth Godin said don't be boring.

35:30 - Whalebone is another good example of a company doing it right. They are producing a really exciting and fun magazine.

39:05 - I use Convertkit for my email service provider.

50:40 - The Zoom H4N is a solid portable audio recorder. The H6 is great and there is a new H8? Now.

53:40 - Start with Why by Simon Sinek is a great book to help you tell your brand story.

You can find Robert at Instagram @getoutpost

Tips on Creating a brand strategy -understand the deeper mission of why your company is here -understand your customers and what dent they want to make -For my example - Why does the world need another podcast? -take 10 minutes and write a few stories of how your brand has affected someone -There's only one story and that's struggle - this is the meta story -How do you bring story telling into your digital marketing (entertaining, moving) from the meta story. -produce story driven content about shared purpose and shared passion -Afternoon Delight - how do you create an email that does this for your tribe. -Owned, Earned and Paid Media

Resources Noted in the Show

Whalebone Magazine

The Zoom H4N

Videos Noted in the Show

Patagonia movie Il Pescatore Completo | The Complete Fisherman

"Really good brands aren't defined by what they make, they are defined by what they are made of." -Robert Prioleau

Conclusion with Robert Prioleau

Robert Prioleau shares some killer tips on creating a brand strategy for your fly fishing company. We find out why story is so important, how to find help for your business and what the afternoon delight is all about. Robert shares the plans for Outpost and Blue Ion, two of his companies that are leading in their respective niches.

Show Notes: https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/

Show Notes: https://webgrowthcode.com/podcast-guesting-and-finding-podcast-guests-with-brent-basham-from-poddit-oom-017/

Brent Basham, a founder of Poddit, is on the podcast to share some tips on finding new guests and how to grow your show through podcast guesting. We hear Brent's story and the new podcast he has going that will help your listeners know like and trust you.

Show Notes with the Brent Basham

05:56 - Here is the Dave Jackson episode with Brent on managing guests through Poddit.

06:50 - Digital Dads Podcast was Brent's first podcast that had a big impact on his future in podcasting. They have since podfaded there but have a new show.

07:20 - JLD was on the podcast in episode 04 and talked about the power of guesting on podcasts.

13:00 - Mark Cuban was on a podcast recently I listened to but can't remember which one. Here's Mark's podcast Speed of the Game.

13:20 - Here is the JLD course Podcasters Paradise.

21:00 - Awesome Guests, Podcast Guests with Andrew, match maker fm, are some of the other services to help you find a podcast guest.

23:40 - Fish Nerds and Clay has some good stuff going. I was a guest on Fish Nerds podcast here.

37:30 - Long Tail Success is Brent's new podcast about getting people to know like and trust you.

39:40 - How to Win Friends and Influence People was noted by Brent here.

40:40 - Long Tail Pro was a great keyword tool by Spencer Hawes who has since sold this product.

41:20. - Super Joe Pardo has the independent podcasters group plus facebook are a couple of good resources.

You can find Brent at poddit.net

Resources Noted in the Show

Free Podcast Course to check out

How to Win Friends and Influence People

Joe Pardo and the Independent podcast group

Videos and/or podcasts Noted in the Show

Digital Dads Podcast

Speed of the Game Podcast with Mark Cuban

Conclusion with Brent Basham

Brent Basham from poddit.net shares some tips on finding podcast guests and how you can become a guest on other podcasts. I've been using poddit and can tell you from first experience that it works great. We dig into some other resources to help you succeed in podcasting including some of Poddit's biggest competitors.

Show Notes: https://webgrowthcode.com/podcast-guesting-and-finding-podcast-guests-with-brent-basham-from-poddit-oom-017/

Show Notes: https://webgrowthcode.com/top-10-best-practices-to-10000-podcast-downloads-with-craig-hewitt-from-castos-oom-016/

Craig Hewitt from Castos is on the show to share his best tips to get your first 10,000 podcast downloads. Craig is the founder of Castos.com, a complete all in one podcast production service. Craig walks us through the best practices to growing your podcast today.

We talk about why you should pick a couple of growth strategies to test at a time and what you should be thinking about as you start growing your online presence.

Show Notes with the Craig

02:45 - The Podcast Hackers Facebook group is a great resource from Craig and the Castos crew.

03:54 - Dave Jackson was on the podcast in episode 6 and talked about starting and launching a podcast.

7:30 - Arron Walker and John Lee Dumas were both on different Outdoors Online podcast episodes and talked about the importance of becoming a guest on other podcasts to grow your business.

10:00 - We talk about using Overcast's Paid Acquisition and ads. Castos talks about paid ads here.

15:16 - We talk about their new Podcast "Audience" from Craig and Castos.

17:00 - Jeff Umbro from PodGlomerate was on the Castos show here.

19:30 - Email marketing for podcasters blog post from Castos.

20:20 - Mail Chimp, Convert Kit or Drip are a few key email service examples. I use and love ConvertKit. Here is an affiliate link if you want to get ConvertKit and Support this podcast.

22:45 - Headliner or Wave can help you create an audiogram.

26:30 - Zapier is a great tool for automating. Michael O'Neal was on our podcast and talked about automating here.

27:40 - Podcast like a pro is another great resource and a free course that was previously sold at $499.

34:00 - Eric Nuzum was on Castos Podcast - Audience here and on our podcast here.

34:20 - I note Dennis and Wild Fish Wild Places and the new podcast he is creating right now.

You can find Craig at castos and on the Podcast Hackers Facebook Group

Top 10 Best Practices to 10,000 Podcast Downloads Guesting on other Podcasts Paid Acquisition with Overcast and Others Placement of Your Show in another podcast or a feed drop Online Community - Facebook, Slack, etc Connect with your audience via email Create highly valuable social media assets with Wave or Treat your guests well with Calendy and setting up interview After the podcast (bundle with quotes and the blurb 5) Understand what audience wants and Taylor content to that need Outreach to blogs, newspapers, magazines and others

Resources Noted in the Show

Free Podcast Course via Castos

Videos and/or podcasts Noted in the Show

Jeff Umbro from PodGlomerate was on the Castos show here.

Wild Fish Wild Places

Conclusion with Craig Hewitt

Craig Hewitt, the founder of Castos, is on the share his best tips for growing your podcast. Find out how to set yourself up for rejection so it will become easier in your entrepreneurial journey. We find out how our avatar, Dennis can create a better fishing podcast by utilizing the strategies that Craig notes today in the podcast.

Show Notes: https://webgrowthcode.com/top-10-best-practices-to-10000-podcast-downloads-with-craig-hewitt-from-castos-oom-016/

Show Notes: https://webgrowthcode.com/how-to-increase-facebook-engagement-with-bella-vasta/

How to Increase Facebook Engagement Facebook expert, Bella Vasta, shares her best tips to grow your Facebook Group and and increase facebook engagement for your business. We find about Bella's bucket strategy as we apply it to our wading staff example in the fly fishing niche. Lots of good times and laughs so hope you enjoy! Show Notes with Bella Vasta 00:10 - Here is a link to the Bella in Your Business Podcast. 2:20 - Facebook's first Super Bowl Ad right here. 11:45 - Bella notes snap chat glasses as a strategy for getting some unique content out for the wading staff. 15:00 - I noted Orvis and the challenge of competing with the bigger brands. 20:00 - Bella notes pretty link which is a must have tool for your wordpress site. 27:20 - We discussed Zapier and the ability to integrate and automate almost everything with it. 29:10 - Michael O'Neal was on the podcast here and shared his best tips on podcasting and creating a great brand. 30:00 - Bella was on Stelzner's Podcast here 30:20 - I noted Pat Flynn and the mentorship along with the Wet Fly Swing. 40:20 - The bot at facebook.com/bellavasta and Bell 44:00 - the Mini cooper to get hiking. It's got to be a convertible. You can find Bella at JumpConsulting.net How to Increase Facebook Engagement Highlights:

* Understand your 5 main buckets or topics before getting started with your group * Schedule the content within the buckets for the next month * Don't do themed posts and stay unpredictable * Use snap chat to create a ton of great short videos * You must run the group before passing onto a manager * Go live using the nurture sequence emails from your 3 intro questions * Use meeting rooms to get people live and to bond with group * Try using a gift card like a $35 Starbucks gift card bonus as an example * Run a challenge to post a pic or something in the group * Don't make your challenges obvious but mix them up * Make Units about a certain topic

How to grow a Facebook Group

1. send an email blast that goes back to buckets 2. put the Facebook group in the invite 3. From Facebook page - link to the group (new join group CTA) 4. Run a promo video for the group 5. Use Instagram stories to promote group 6. Post screenshots of group but use coloring tool to tease it 7. Use group URL and Use pretty links to make it easy to redirect 8. You have to show up in the group

3 Questions to Ask when people apply for your group:

1. What's your email address with a nurture campaign for the leads

2. Ask what's your biggest challenge around the subject

3. How did you here about us could be another question

(you can use a $300 software that automatically puts your information into a spreadsheet) Engagement Features and Facebook Events

* put together an event if going live * change your cover profile and change it up if going live to keep cover fresh * Everyone will get notification if going live * Make it a social learning group to get access to units

Big Picture Tips from Bella in Your Business * You have to love failure * You have to let go of the rains and take ownership for VA's work * If business plateaus then you need to understand when to change it up

Conclusion with Bella Vasta Bella Vasta shares her best tips on Facebook groups and the steps to increase Facebook engagement and grow your group. We find out how to save time while moderating a group and how she helps scale 6 figure companies.

Show Notes: https://webgrowthcode.com/how-to-increase-facebook-engagement-with-bella-vasta/

Show Notes: https://webgrowthcode.com/oom-014-how-to-start-as-a-blogger-with-mike-alton/

Mike Alton is on the podcast today to share his best tips on how to start as a blogger and the steps to become a better writer. We hear about the best steps to walk through the process and get your content found.

Find out about why short blog content is worthless and the 5 part Writing Framework that will easily help you create more. Find out how to get multiple blogposts out of your podcast transcripts and a bunch more today.

Show Notes with Mike Alton

01:20 - The Social Media Hat was Mike's first blog that resonated with an audience online.

06:45 - JLD was on the podcast in episode 4 here and talked about how you know you're in the right niche.

08:25 - Google Keyword Planner and SEM Rush are tools that help with analytics for your blog.

10:10 - Mike's blogging planner to help organize your content.

16:00 - Mike has a blogging boot camp where he teaches blogging.

31:30 - the content pyramid is a great structure for your stuff.

35:30 - How to create epic content and organize it as part of the content pyramid. The bootcamp is where you can find more of this information.

You can Mike at Blogging Brute here.

Bullet Points for Blogging:

The less the dollar amount the higher volume of keywords you need The 5 piece framework for writing a blog Use your transcript to change into blogging content You can use a VA for transcriptions

3 Tiers to changing a podcast or video into a blog

Level 1 - Description of the podcast with a player

Level 2 - Do Level 1 and add the transcript below

Level 3 - Summarize and explain and organize what was described

Content Pyramid Strategy 13 pieces of content or blog posts

Top - The shiny tip or the thing we want to sell and this is also the word that you want to rank #1 for on google.

Mid - Come up with three main topics that fall within the primary topic (These 3 should be pillar pieces of content within your website).

Bottom - The bottom is the interviews or the news stories. Create 3 pieces of content for each of the mid pieces of content.

Top Tip - Mike uses Evernote and I love trello for recording idea.

Top Tool - Wishpond integrates Landing pages and pop ups

Resources Noted in the Show

Mikes blogging planner

Quote: "Nobody is Born Being a Good Writer."

Transcript and PDF link

Conclusion with Mike Alton

Mike Alton talks about how to become a better blogger and how to prepare for producing a great blog post. He shares the 5 Paragraph framework that will help you understand blogging.

Show Notes: https://webgrowthcode.com/oom-014-how-to-start-as-a-blogger-with-mike-alton/

Show Notes: https://webgrowthcode.com/content-marketing-for-your-podcast-with-kevin-finn/

I had a great chance to sit down and chat with the founder of Buzzsprout about what it takes to build and grow a great podcast. Kevin provides some great tips including being not afraid to start ugly and realize that it does not have to be perfect.

We hear what the best tools are for editing a podcast and for recording a podcast. We dig into Kevin's content marketing philosophy for the Buzzprout and how they are doing a great job with their company.

Show Notes with Kevin Finn

Pat Flynn was one of the early podcasters that I worked with and was a big mentor for me.

Kevin noted Libsyn and Daniel J. Lewis, both who were on the podcast in a past episode.

We talked about the new Hindenburg video that Kevin put out. I recommend Hindenburg to anyone who wants to get a great editing software.

Launch Ugly post that should help with your mind set. It does not have to be perfect.

Otter.ai is one of the best service out there for voice transcription. They are killing it with their service. I have now been using Descript which may be a little easier to remove filler words.

I noted Tim Rawlins youtube channel on spey casting.

Dave Jackson was on here and talked about launching a podcast and some great tips.

The Rodecaster pro and Zoom H6 are two great audio recording devices.

The buzz cast is there podcast where they cover podcasting and the podcast world.

buzzsprout.com is the best place where you can get and the Facebook group is the best place to connect.

Overcast and goodpods are two great apps that provide a great experience.

Bruce chard was on the Wet Fly Swing Podcast back then.

You can find Kevin at buzzsprout.com

Resources Noted in the Show

Hindenburg Journalist is one of the best podcast editing tools online. I use it and recommend it if wanting to go above the free software out there like audacity or garage band.

Otter.ai is one of the best solutions for getting a transcript for your podcast.

The Zoom H6 and Rodecaster pro

Videos Noted in the Show

Full Transcript for the show (we will use Descript to get the transcript and add here)Conclusion with Kevin Finn

Kevin Finn, the founder of Buzzsprout talks about how you can use content marketing to get your podcast out to the world. Find out which website you should be using and how you can put it together this weekend.

Show Notes: https://webgrowthcode.com/content-marketing-for-your-podcast-with-kevin-finn/

Show Notes: https://webgrowthcode.com/how-to-monetize-your-side-hustle-into-a-full-time-business-with-nick-loper/

Nick Loper from the Side Hustle Podcast is on the show to share some tips on how you can turn your side hustle into a full time business. Find out how the comparison shopping site was his first step into commerce and affiliate sales online.

Nick shares the listener pyramid concept and how you get a stranger up your podcast pyramid and turn a stranger into a raving fan. Nick also shares a great reminder about looking for speculative projects.

Show Notes with Nick Loper

11:15 - Pat Flynn, Mixergy, Rise to the Top and Entrepreneurs on Fire were all going strong in the podcasting space when Nick first started his podcast.

20:45 - Amy Porterfield is known for her big juicy opt ins for each episode. These are called content upgrades and is something we should all be thinking about.

22:25 - Dan Carlin's Hardcore History is a show so good that you'll contribute and follow it.

27:25 - Nick notes Fiverr. I created the logo for this brand but had a person from fiverr add the red line up the middle.

30:15 - Nick's youtube channel is the amazing thing for Nick seeing the return on the ads.

35:25 - Nick notes Udemy and the affiliate sales in the past.

36:10 - PostMates and Instacart

36:30 - Greg Mercer from Jungle Scout is leading the FBA game on searching for products on Amazon.

38:15 - Aaron Walker has a paid mastermind and was on the podcast in episode 11 here.

42:15 - Tropical MBA

47:35 - Rich Dad Poor Dad had a big influence

48:35 - 80 20 Sales and Marketing Book

53:35 - Busy Budgeter and Jenn have some killer affiliate funnels on their email list.

You can find them here: sidehustlenation.com/ideas

Side Hustle Ideas for a Podcast

Use the Listener Pyramid (14:30) Use old gmail lists to address strangers - Do they know others? Use your Facebook friends - Who do they know? Paid Mastermind group The show is content marketing Ads don't work for a small show Episode specific lead magnets - PDF Summary of the show How to find your product - Know you goal - Do you need money ASAP or do you have time to build it. The Income Pie - You have to find ways to make money in your sleep. Carve out time in your week for speculative projects

The Listener Pyramid

Strangers are at the Bottom Listeners are next up the pyramid Subscribers are the 3rd level Raving Fans are at the top - You have to give them a big win (Help them accomplish a goal and they will be a fan for life). Photo via: https://podcastfasttrack.com/124-side-hustling-his-way-to-podcasting-success-nick-loper/

3 Revenue pillars for Nick

1. Sponsors

2. affiliate streams through blog and (fastest growing)

3. Self publishing, affiliate sites, online course, free lancing

4. Investments

"If you don't find a way to make money while you sleep, you will work until you die."

-Warren Buffett

"I love Amazon as a customer, but don't know if I want to be in bed with them as a business owner."

-Nick Loper

"Your are financially free when income from assets you control exceeds your monthly expenses."

-Nick Loper

Resources Noted in the Show

Rich Dad Poor Dad

80 20 Sales and Marketing

Conclusion with Nick Loper

Nick Loper shares some great tips on how you can make your side hustle a full time business. We hear about who influenced Nick and how he has created a full time business through the Side Hustle Podcast. Nick breaks down some easy steps to set a plan to go all in on your passion.

Show Notes: https://webgrowthcode.com/how-to-monetize-your-side-hustle-into-a-full-time-business-with-nick-loper/

Show Notes: https://webgrowthcode.com/oom-011-creating-a-paid-mastermind-group-with-aaron-walker/

Aaron Walker is on the podcast to share his vast knowledge of how to create a paid mastermind group. Aaron is the master of masterminds and has one of the best courses in creating your fown mastermind group.

We hear the story of how Aaron created and sold his company at age 27 and retired. Find out how hitting a pedestrian changed his life forever. This is an amazing conversation with an amazing guy with amazing energy.

Show Notes with Arron Walker

05:30 - Dan Miller and Dave Ramsey are two of Aaron's biggest mentors and part of his personal mastermind group over the years.

09:30 - Jim Rohn - You are the average of the 5 people you spend the most time around.

11:15 - Iron Sharpens Iron was the first mastermind group that Aaron facilitated and had a big impact.

13:30 - Ken Davis, Pat Flynn, John Lee Dumas and other influencers have been connected with Aaron's mastermind group. John Lee Dumas from Entrepreneurs on Fire was the podcast in episode 04 here.

14:00 - The MastermindPlaybook.com is the business in a box course that helps you start a mastermind group.

29:20 - Seth Godin provides a ton of great resources and endorsed Aaron's book.

33:30 - Ray Edwards said that Aaron's mastermind course was the best course that he has every taken. Ray binged on the course over the weekend.

You can find Aaron at View from the Top here.

Mastermind Group Resources Noted in the Show

The MastermindPlaybook.com

The Book - Mastermind Playbook

Conclusion with Aaron Walker

We hear the amazing story about the power of mastermind groups from Aaron Walker and how he created 14 companies, sold them and is now creating one of the most powerful courses for mastermind groups.

Find out how to start your own paid mastermind groups and the resources and mindset to get started. You only need 20 people to have a six figure income.

Show Notes: https://webgrowthcode.com/oom-011-creating-a-paid-mastermind-group-with-aaron-walker/

Show Notes: https://webgrowthcode.com/how-to-become-a-great-interviewer-with-eric-nuzum-make-noise-story-telling/

Eric Nuzum, the guy behind some of the biggest podcasts in the world including the Ted Hour, is on the show to share his amazing book Make Noise. Make Noise teaches you how to become a better podcaster with great storytelling and sheds light on what some of the best interviewers do.

Show notes with Eric Nuzum

09:00 - Make Noise is the great book Eric wrote about podcasting. This is one of the best books out on telling a great story and becoming a great interviewer.

21:45 - Deepak Chopra, Ted Podcast, ESPN are some of Eric's recent clients. Eric uses the same exercise in the book Make Noise as for these clients.

39:50 - We talk about Fresh Air with Terry Gross and Terry's love for Jazz. Eric notes that we don't have to know everything about the show host.

40:30 - Joe Rogan and Don Imus are examples of two podcasts that are conversation podcasts and not interviews.

41:30 - Dax Sheppard podcast, Dave Ramsey, Bill Simmons is a conversation as well.

47:00 - Terry Gross' book: All I Did Was Ask and Howard Stern Comes Again are two great books on becoming a better interviewer.

47:45 - Howard Stern was on Fresh Air here with Terry Gross.

55:00 - Together Apart podcast from the New York Times

You can find Eric at EricNuzum.com.

Resources Noted in the Show

Make Noise is the great book Eric

All I Did Was Ask by Terry Gross

Howard Stern Comes Again

Videos and Podcasts Noted in the Show

Howard Stern on Fresh Air

Joe Rogan Podcast

Conclusion with Eric Nuzum

Eric Nuzum, who has influenced some of the largest podcasts and companies in the world and who wrote the great book Make Noise shares some great tips on story telling. You find out how to become a better storyteller and podcast host in this episode.

Show Notes: https://webgrowthcode.com/how-to-become-a-great-interviewer-with-eric-nuzum-make-noise-story-telling/

Show Notes: https://webgrowthcode.com/how-to-nail-branding-for-your-business-with-michael-oneal/

Michael O'neal, the host of the Solopreneur hour podcast is on to share some great tips and stories about building a brand online. We find out how to become a pro, the six mistakes to avoid as a pro podcaster and some automation hacks that will keep you going strong.

Show Notes with Michael O'neal

02:30 - Michael's rennch site is where he renovates old Porsche's .

05:30 - Michael hung out with Pat Flynn from Smart Passive Income early on in his online career.

09:45 - We talk about Kartra and the resource of what they do.

13:55 - Here's the video of the Six Huge Podcast mistakes to avoid.

18:00 - Traffic and Conversion conference and Ryan Levesque's book Ask were noted here.

19:35 - Art of the Interview is Michael's course.

22:45 - Derek Halpern from Social Triggers

23:35 - Social Jukebox is a good tool for sharing old content.

27:15 - I note Hindenburg and the power for editing your podcast. You can take a look at Hindenburg Pro here.

29:35 - Here are a couple of the automations that Michael has on youtube.

31:15 - Conference Topia is another of Michael's resources online.

39:00 - The Sexy 7 Books that Michael Recommends

41:45 - Steve Simms and Blue Fishing was a great book

55:15 - Snarky Puppy and a few other key drummers

57:00 - PodFest and Social Media Marketing World and Traffic and Conversion in San Diego

You can find Michael at the SoloPreneur Hour

Resources Noted in the Show

Ask by Ryan Levesqu

Blue Fishing by Steve Simms

Videos Noted in the Show

6 Huge Mistake to Avoid

Six Mistakes that will kill your podcast

The Sexy 7 Must Have Books

Conclusion with Michael

Michael shares some of his best tips on automation and productivity, podcasting, branding and a lot more. Find out how to introduce your guest correctly and why it's so important. If you do these things right, the pros will notice and you will get better guests.

Show Notes: https://webgrowthcode.com/how-to-nail-branding-for-your-business-with-michael-oneal/