The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/successful-online-marketing-and-podcasting-with-mark-asquith/

I had a great chat with Mark Asquith about online marketing and what it takes to be a successful entrepreneur and podcaster. Mark shares his perspective on the 10% rule and why this isn't really a valid path for most business builders.

Find out what podcasters are doing wrong and how to avoid the hamster wheel. We hear how some of Mark's clients have scaled their podcasts into the six figure range.

Show Notes with Mark Asquith

Mark is the lead at Captivate.fm which hosts and distributes podcasts.

The DC Comics podcast, Two shots to the head were the first shows that helped Mark to get going in podcasting.

Mark debunks the 10% idea and why it really does not work.

Mark has attended every year of Podcast Movement. You have to go deep and be present.

squadcast.fm for remote recording

Keep an eye on your numbers and find out how to max out those numbers.

You can find Mark @MrAsquith on Twitter

Resources Noted in the Show

Squadcast.fm

Videos Noted in the Show

pic of mark

Conclusion

Find out about old school sales methods that still kill it and still sell. Find out what sponsors really want and it's not downloads. How can you prove that your 1000 followers will take way more action then the largest audiences.

Show Notes: https://webgrowthcode.com/successful-online-marketing-and-podcasting-with-mark-asquith/

Show Notes: https://webgrowthcode.com/podcasting-distribution-mistakes-to-avoid-rob-walch/

Rob Walch from Libsyn shares the top no no's when starting a podcast and the top things you should be doing. Rob always tells it as he sees it and he's typically pretty right on so listen up today.

Find out what the number one mistake is that new podcasters make when planning the launch. We talk about how many shows to launch with, how to get listener feedback early on and his favorite portable audio recorder.

Show Notes with Rob Walch

Dave Jackson was on the podcast in episode 5 and talked about the School of Podcasting and launching a podcast.

Rob notes that the file size has to be between 1400 x 1400 and 3000 x 3000 pixels and 500 kb or less.

This video by dave Jackson shows how to check and fix the file size issue.

Podcastconnect.apple.com

I noted how similar Podbean is compared to Libsyn. Libsyn was the original podcast hosting company which started in 2004.

Zoom, Skype and other services work for interviews. Ecamm Call recorder with a mac for skype works well.

The Rodecaster Pro is a nice audio recorder but there may be better methods for remote recording.

David Hooper has a solo podcaster challenge on his podcast where he helps you become a solo podcaster. Rob notes that solo podcasts are a crazy amount of time.

Today in IOS is Rob's main solo podcast show that launched when the iphone first launched.

We talk about the ipad pro and the macBook pro and why the ipad is a killer device now. There is no fan device. Rob is talking on a blue yeti in this episode.

A few of the apps to record on for the ipad pro.

Rob is using a Blue Yeti while we were recording.

Duct Tape Marketing is a good example of how to get leads and utilize a podcast.

You can find Rob Walch at Today in iOS

Resources Noted in the Show

Zoom H6

Rodecaster Pro

Ipad Pro

Videos Noted in the Show

Dave Jackson video on size of a show

Conclusion with Rob Walch

Rob Walch from Libsyn and today in iOS sheds some light on why you should get into podcasting and the top reasons why podcasters fail. Rob is one of the big voices in podcasting and shares some great stuff today including why the new ipad pro is a great device for recording.

Show Notes: https://webgrowthcode.com/podcasting-distribution-mistakes-to-avoid-rob-walch/

Show Notes: https://webgrowthcode.com/launch-and-grow-a-podcast-with-dave-jackson-from-the-school-of-podcasting/

Dave Jackson shares his best tips to help you launch and grow your podcast including some tips on when to post your first episode. We talk about how to find sponsors for your show and some good and not so good podcast hosting companies.

Show Notes with Dave jackson

05:25 - I noted Pat Flynn who started the Smart Passive Income podcast back in 2008 and was a big mentor for me in 2014.

10:10 - Profit From Your Podcast is Dave's new book that should be out soon.

12:10 - We talk about Fish Nerds Podcast and Clay Groves podcast on fishing.

13:50 - The best microphone for under $100 is the Samson Q2U.

16:00 - The School of Podcasting walks you through the steps to launching a new podcast.

18:15 - Podcastbranding.co or Canva can help you get your podcast artwork ready to roll.

24:40 - We talk about Captivate and Buzzsprout and the differences between some of the podcast hosts.

27:00 - The Mark Maron episode with President Obama

30:25 - Dave's video on Anchor and the best podcast hosts out there.

40:20 - The Stacking Benjamins Podcast and what hearing no should mean to you.

49:10 - We talked about FreeUp.net and my Sam Kabart from the Clone Yourself Podcast who shares the steps to getting started with a VA.

53:10 - The Yoast SEO Plugin is a must have on your website.

57:50 - Dave is sponsored by Focus Right.

58:40 - I note the Joe Rogan podcast and the sponsorship model.

1:02:00 - Hindenburg is a software that is made for journalist and is what I now use for my editing. Audacity is one of the most common free editing software.

1:04:05 - Descript is a new software that transcribes your audio file and deletes the filler words if needed.

1:08:00 - Super Fans by Pat Flynn is a great book and resource about growing your influence.

1:10:20 - Podcast Fest and Podcast Movement are the biggest events and a couple that I'll be attending soon.

1:11:17 - Van Halen with David Lee Roth is Dave's goto band in this show.

You can find Dave Jackson at the School of Podcasting.

Resources Noted in the Show

The Samson Q2U is the best microphone for under $100

President Obama with Mark

What you need to launch your podcast

Who are you talking to Why are you doing the podcast Know what format What tech you need Need to setup a website Need a media host like Libsyn Need artwork Submit your show 30 days prior to your launch date

Conclusion with Dave Jackson

The Podcast Hall of Famer, Dave Jackson, gives us some insight on launching and growing a podcast. Dave also works for Libsyn and has tons of great content online and on the pod.

Show Notes: https://webgrowthcode.com/launch-and-grow-a-podcast-with-dave-jackson-from-the-school-of-podcasting/

Show Notes: https://webgrowthcode.com/how-to-find-your-next-virtual-assistant-with-sam-kabert/

Sam Kabert is on the podcast to share his best tips on finding your first virtual assistant. Sam is an expert in working with VA's and hosts the Clone Yourself Podcast where he shares the exact steps you need to get started.

Sam also talks about his other passions including his Soul Seeker Podcast and natural medicine has been a game changer for him.

Show notes with Sam Kabert

02:00 - Swag Works is one of Sam's main brands.

02:50 - The Clone Yourself Podcast is where I first ran across Sam.

10:45 - ROI of a VA is Sam's sheet that gives you an idea when to start.

11:30 - Start with Why by Simon Sinek is a book the Sam recommends.

12:30 - The Time audit worksheet which shows you where you are using your time each week.

14:00 - Free Up is where Sam goes to find his VA's. You can put weekly and hourly limits on VA's.

15:00 - Here's Sam's podcast on finding a VA, The Clone Yourself Podcast. The first 15 episodes walk you through the steps to getting your first VA.

24:10 - The Silicon Valley 40 under 40 club.

37:30 - The Soul Seeker podcast is Sam's outlet away from work. We hear how sam was able to get out of depression and lead a greater life.

40:30 - Fit For Service is the current mastermind group that is changing Sam's life.

42:00 - Check out the What the Health documentary that talks about some of the issues the American people.

42:40 - I talked about Jimmy and Remix My Fitness.

48:30 - We talk about the New Rich and Tim Ferris. Find the number that you need to live the life you need.

53:30 - How to open up doors and increase sales with podcast. Plus Sam has a mastermind group.

You can find Sam at the Clone Yourself Podcast.

Conclusion with Swag Sam

Swag Sam shares the tips to get your first VA. Find out how a VA can take care of podcast editing, show notes, artwork and all of the misc things that you should be outsourcing so you can get the work you love completed. If you haven't herd about virtual assistants yet then this is going to be a great show to get you started.

Show Notes: https://webgrowthcode.com/how-to-find-your-next-virtual-assistant-with-sam-kabert/

Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/

I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast. This one blew me away so I know you are going to love all of the crazy knowledge bombs.

Find out why you should not try to convert the unconverted. Instead you should be like JLD and become a guest on other podcasts. Set the goal now for 100. The new 100 guest challenge will be coming soon to a theater near you.

You can find John at EOFire.com.

How JLD Would Monetize a New Podcast Today

-Don't even think about sponsors until you are 365 days into your show.

-Instead find out what the #1 struggle is for your listeners

-Give them a solution to that struggle

-Then Offer that solution to your audience

-If the first solution doesn't solve their problem then tweak and try again

-Eventually you'll find something that works

-Determine what your massive solution is to their problem

Tips on Growing Your Podcast in the First year

-Become a guest on 100 podcasts in next 100 days

-John wants to become one of the 7 podcasts that the average person listens to

-If you become on of the 7, then they might drop into your funnel

-Then they might become a customer or client

-Focus where people are already listening

Quote via Pat Flynn form Smart Passive Income:

"The Riches are in the Niches."

How Do You Know When You Niched Down Enough

-You know you are niched down enough If you look around and have no competition

-and/or if You look around and know you can dominate everyone in the niche -The Risk analogy and Australia

-The example of the fly fishing niche within a niche

-Get fired up when you see barriers because you will be better off on the other side of it

Steps to become a guest on another podcast

-Go to apple podcast store

-Goto your category

-rank the top 200

-see which ones take guests on a topic where you are expert

-when find them you have to manually do this:

-Click on logo and click website

-Then click contact form

Send them a letter

Takeaway: Get yourself as a guest on 100 podcasts this year

"Convert the Converted, it's so much easier."

Conclusion with John Lee Dumas

John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast. We find out how to understand and know when you have niched down enough with your podcast.

Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/

Show Notes: https://webgrowthcode.com/how-to-get-more-engagement-on-instagram-with-jenn-herman-from-jenns-trends/

Jenn Herman from Jenn's Trends breaks down her best Instagram tips and tricks today on the podcast. Whether you are brand new to Instagram or if you have been using it for a while, we've got you covered today.

Find out why you should probably be posting less on Instagram and how to find out what your audience really needs. We get the great hash tag strategy to get your stuff out now, tomorrow and this week. I'm excited to share this one with you today.

Show Notes with Jenn Herman

06:30 - Evo Terra was on the podcast here and talked about SEO and podcasting.

06:45 - Corbett Barr's post called "Write Epic Shit" is a classic blog post that says it all.

11:52 - Take a look @JennsTrends for an example.

17:30 - We note Link Tree and the alternative strategy to using this service.

19:30 - When to utilize the Facebook pixel on your Instagram landing page.

23:40 - How to check your insights and find out what has the most engagement.

54:50 - I note the fake video. Jenn notes that Instagram live is another great resource you can share to IGTV.

58:00 - Instagram for Dummies and the other good resource

58:40 - Jenn's Trends Facebook group

You can find Jenn at Jenn's Trends here.

Videos Noted in the Show

How to analyze the insights section to get more engagement

How to Create an Instagram Story highlights reel

Conclusion with Jenn Herman

Jenn Herman shares her best tips on Instagram today including the best colors to use, how often to post and how to setup the main link in your profile. Find out what Jenn's super secret hash tag strategy is all about and how to get your post to rank as a top post.

Show Notes: https://webgrowthcode.com/how-to-get-more-engagement-on-instagram-with-jenn-herman-from-jenns-trends/

Show Notes: https://webgrowthcode.com/oom-002-11-search-engine-optimization-steps-with-evo-terra-from-podcast-pontifications/

Evo Terra shares some great tips for Search Engine Optimization and how you can get your next post to rank much better on google. The first step to great SEO is to make great content. We talk a out optimizing your blog post, black, grey, and white hat tactics.

Tons of great information in this one including some killer tips on which software to use and how to get your thing out to more people. I'm excited to share this one with you as the very first interview published on the Outdoors Online Podcast!

Show notes with Evo Terra

03:44 - Podcast for Dummies was one of the first books Evo published.

09:45 - The Tom Bihn travel brand story is a great example noted here.

09:00 - Tom's shoes has a remarkable story. What is your remarkable story?

11:15 - We talk about Black hat SEO. Here's some background on black hat vs white hat.

16:15 - Otter.ai is one of the best resources for creating a transcript of your podcast.

20:15 - Evo's podcast on his 11 SEO steps from medium.

23:25 - Search for headline analyzer on google for some good tools.

31:55 - Take a look at google search console to verify how your site looks.

36:45- Story chief will push out your content to medium and google my business automatically.

43:55 - We note Neil Patel and Moz who have massive resources and blog posts that can help you go even deeper.

45:10 - Hidenburg is the software I've been using this month and is one of the best for editing podcasts. Dave Jackson noted the benefit of Hindenburg as well here.

46:35 - We note izotope and waves. Auphonic may still be helpful if one track needs some help before sending it to hidenburg.

You can find Evo at podcast pontifications

Takeaway - SEO is hard. Deal with it.

Full Transcript Here

Resources Noted in the Show

Hidenburg Pro a great resource for audio editing.

Conclusion with Evo Terra

Evo Terra shares some great tips and steps to improve your SEO for your next blog post and/or podcast. Evo has an 11 step process to getting your post to rank and he saw a 5x improvement once he started implementing this on his website. This was a fun chat so hope you enjoy!

Show Notes: https://webgrowthcode.com/oom-002-11-search-engine-optimization-steps-with-evo-terra-from-podcast-pontifications/

Show Notes: https://webgrowthcode.com/introduction/

I share the reason why this podcast exists and how you can improve the online influence for your outdoor business.

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