With Mother’s Day coming up, this week’s show features a mother, MBA student, and entrepreneur.

Meet Divinity Matovu, founder of MBA Mama [1:04]

Divinity grew up in Wisconsin, attended USC (where she majored in Political Science and African American Studies), and got bit by the social impact and start-up bug. She’s now studying at Wharton as a member of the class of 2017. Her writing has appeared on Forté Foundation’s Business 360 Blog, Fortune Online, the Wharton Journal, and of course the MBA Mama blog. Welcome!

What did she do in between USC and Wharton, and what was her path to b-school? [1:55]

She moved to Africa! While an undergrad, she studied in Kenya – her first time living abroad. When she graduated, she moved to Uganda, planning to work for a youth foundation there and ultimately look for jobs in Kenya. As it turned out, she stayed in Uganda, co-founded a youth development organization, met and married her now ex-husband, and ran a non-profit with him. Her experience leading the non-profit there is what ultimately made her decide to pursue b-school: she realized she needed to develop her skills. She returned to the US (pregnant with her daughter), worked for a while, and then started the process of applying to b-school. She started MBA Mama during her application process.

What is MBA Mama? [5:47]

It’s an online platform to empower women to navigate family and career strategy. They provide tools and resources to help women be successful in the workplace and at home.

Why did she start MBA Mama? [7:50]

She did a couple of pre-MBA programs: the Forte Foundation’s MBA Launch Program and the MLT MBA Prep Program. In the MLT program, a male colleague commented that he felt inspired by watching her go through the process as a single mother. She realized that there isn’t a lot of visibility: you don’t often see mothers on campus. So she bought the MBA Mama domain name, envisioning it (originally) as a blog. She met her cofounder (now an MBA student at Duke) and they’ve been continuing to work on the site and the business model.

What products are they planning? [10:40]

Some ideas are partnerships, such as test prep and loan financing. But they’re also designing an innovative childcare solution – it will be tech enabled, taking advantage of the sharing economy. And they’re working on a paid coaching platform matching senior women with younger women (around career and family issues). They also want a coaching platform for aspiring entrepreneurs. They hope to launch these over the next 18 months.

What did she hope to get out of her MBA? [13:00]

She wanted to develop her finance knowledge. Also: boost her emotional intelligence and leadership skills.

The hardest part of the application process? [15:10]

The GMAT. She took it 3 times. Partly this was because she was going through a difficult time – going through a divorce – and it was difficult to find time to study.

Wharton’s TBD- her experience [16:45]

She found it hard to prepare, because she wasn’t sure what to expect, but the interview itself was smooth sailing. Who you are comes out.

The most difficult aspect of the interview process? [17:35]

In her personal interview, she had a hard time reading the interviewer.