In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight.

Here's a glimpse of what you'll learn:

• Clay’s entrepreneurial journey through five ventures

• The founding story of GloryLite and its fast launch

• Lessons learned from HavenLock and complex manufacturing

• Key takeaways from Shark Tank and going viral

• How to turn failures into lessons for the next venture

• Customer acquisition then vs. now: iOS14, Meta ads, tariffs

• The importance of community and brand as a competitive moat

• Counterfeit competitors and the fight to protect IP

• Balancing CAC with LTV and the importance of retention

• Resiliency, uncertainty, and advice for entrepreneurs in 2025

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