Think a rebrand is just a new logo and some shiny new colours? Think again.

In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.

You’ll hear:

• how Amy built her freelance business one step at a time
• the messy reality of rebranding your own business
• how real brand building starts by understanding the “why” behind the work
• A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks.

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