In this episode, I share a personal story that unexpectedly clarified one of the most important concepts in messaging: Embodied How.

You’ll hear how a weekend home organization project (yes, really) turned into a full-body aha about why some programs stick and others don’t and how that insight directly connects to how we message our own work.

We’ll talk about:

* Why the Marie Kondo method didn’t stick for us (and it’s not what you think)

* What made the Clutterbug approach totally different

* How clearly articulating your Embodied “How” creates excitement and follow-through

* What this taught me about my own messaging — and my clients’

If you’ve got great ideas, strong offers, and deep client results but still feel like your messaging doesn’t quite capture the heart of what you do this story might help you see the missing piece.

And if you’re ready to name your own Embodied How — and turn it into messaging that actually sticks — UnNiched is where I help you do just that.

It’s for baddies who are ready to stop shrinking their voice to fit the box that made them $$$ — and finally articulate the message that brings both the money and the meaning.

Apply to UnNiched here — I’d love to hear what you’re sitting on.

Mentioned:

* Clutterbug Quiz — find your organizing personality

Thanks for listening, and I’ll catch you next week!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com