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Welcome to another episode of AdvisorTrends, 3xEquity's podcast on advisor transitions and strategies for growing your practice. It’s New Year’s, and for many of you, that means it’s time for your local Polar Bear Plunge. In this episode, we’ll dive into how this icy tradition is the perfect analogy for exploring a transition to a new broker-dealer. Grab your coffee and let’s go!

If you’ve ever taken part in a Polar Bear Plunge, you know it’s an experience like no other. On the morning of New Year’s Day, you and hundreds of others gather at the edge of a freezing lake. You’re bundled up, questioning your life choices, but you’re committed. On the count of three, you strip down to your swimsuit, brace yourself, and charge into the water.

Sounds exhilarating, right? Well, maybe once it’s over. But here’s the truth: the plunge is 98% mental. The thoughts running through your head beforehand are the real challenge. “It’s too cold.” “What am I doing?” “This is going to be awful.” And yet, as soon as you’re in, you realize it’s not as bad as you’d imagined. In fact, the water is often warmer than the air, and the real cold part comes when you’re running back to find your towel in the mud.

Now, how does this relate to transitioning to a new broker-dealer? It’s all about the mindset. Just like the Polar Bear Plunge, making a move is mostly mental. The hardest part is overcoming the fears and doubts that keep you stuck. Will it be too hard? What if it’s not the right fit? What if I regret the decision?

Here’s the thing: once you take the leap, you’ll find that the transition is often easier than you’d expected. Sure, there are adjustments, but you’ll also get that adrenaline rush that comes from making a bold move—from doing something that can significantly impact your year and your career for the better.

At 3xEquity, we’re here to help you take that plunge. If you’re thinking about exploring a transition in 2025, we’ll guide you through the process, ensuring your needs and goals are met. We’ll help you find the best fit and maximize your transition package, all while keeping you 100% anonymous until you’re ready to engage directly with a broker-dealer. And the best part? Our services are completely free to you. You’ll get expert advice and assistance without paying a dime.

So, whether you’re standing on the shoreline of a freezing lake or weighing the pros and cons of a move to a new broker-dealer, remember this: the hardest part is committing to take that first step. Once you do, you’ll be surprised by how quickly things start to fall into place.

Before we wrap up, here are three quick tips for those of you gearing up for an actual Polar Bear Plunge:

Happy 2025! Where will you grow this year? Thanks for tuning in to this episode of AdvisorTrends. Until next time, keep challenging yourself and growing your practice with bold moves.