Episode 266: What a Wine Tasting Tour Can Teach Us About Small Business Marketing

Recently, my sister and brother-in-law visited my wife and I in southwest Virginia. During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area. At the first two, the four of us spent an average of $50 per person. At the third winery, we only spent $5 each. In this episode, I talk about the things that the last winery did and didn't do that caused us to spend so little money there, in the hopes that you won't make the same mistakes.