A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives.

In this week’s episode of ‘What About The Music,’ Duncan shares her extensive experience in the music-for-advertising industry, and gives an in-depth look at how she leveraged new partnerships to help reimagine the 200-year-old brand C.F. Martin Guitar & Co (Martin Guitar).

Episode Highlights:

6:50 - Amani discusses how she kicked off her career in the music field and the many influences that paved the way to her current role

13:10 - Beto shares his early inspiration for founding SoStereo, noting one experience that guided him towards where he is today

17:00 - Amani dives into her experience in indie filmmaking and the impact of music on the final result

24:20 - Amani explains the future that she sees for music in advertising

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com