A bigger marketing budget doesn’t automatically grow a home service contracting business. Brian and Jordan break down what actually helped drive 412% growth — and what contractors should be paying attention to in 2026. In this episode, they talk through the marketing moves that actually matter: local service ads, SEO, Google Business Profile, reviews, tracking, TV, AI, and why “more leads” won’t fix a business that can’t follow through. You’ll also hear why some contractors stay stuck on discount-driven advertising, why AI may not be the revenue driver people think it is yet, and how to build a marketing system that supports real business growth — not just more activity.