Brokers sit in the middle of every deal, seeing both sides of the market in real time.

In this episode, Matt Herzfeld shares what he sees from hundreds of transactions each year — working directly between buyers and sellers to price, structure, and close deals.

From that vantage point, he explains where the real activity sits today, including how much of the market is made up of smaller, under-the-radar deals, and why that matters for investors.

We also explore how buyers think about different types of income, why sync is often discounted, and how unpredictable earnings can lead to deals being retraded.

Along the way, Matt breaks down the risk and opportunity in newer catalogs, how different assets behave over time, and why operational capability is becoming a key differentiator in this space.

Brought to you by Standard Innovation.

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► About Standard Innovation

Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Episode Links

Seasons Music Group: ⁠⁠⁠⁠https://seasonsmusicgroup.com

► Credits

Guest: Matt Herzfeld, Seasons Music Group

Hosts: Tom Mullen, Emma Griffiths, Sam Morey

Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records