Most people think podcast production is editing. Clean the audio, add the music, hit publish.

But here's what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast - the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut.

If you're building a podcast - or wondering why your existing one isn't landing - this one's for you.

TIMESTAMPS

(00:00) Introduction

(02:09) Stage 1: Pre-Production

(08:58) Stage 2: Recording

(11:44) Stage 3: Editorial Post-Production

(15:19) Stage 4: Technical Post-Production

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.