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What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett
After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?
In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.
Together, we get into:
- what AI means for skill-building, judgement, and career progression
- whether prompt-writing is replacing creative thinking
- how trend reports are shaping perception (and not always helpfully)
- and why knowing what good looks like still matters more than ever
One for anyone trying to progress in their career without losing their instinct to algorithms.
Hosted on Acast. See acast.com/privacy for more information.
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By Dave HeywoodAfter reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?
In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.
Together, we get into:
- what AI means for skill-building, judgement, and career progression
- whether prompt-writing is replacing creative thinking
- how trend reports are shaping perception (and not always helpfully)
- and why knowing what good looks like still matters more than ever
One for anyone trying to progress in their career without losing their instinct to algorithms.
Hosted on Acast. See acast.com/privacy for more information.