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In this episode of Clipped, Eric dives deep into the world of backlinks. Building on last week’s conversation with SEO expert Brandon Lebowitz, Eric unpacks the essentials of backlinks and their significance in boosting your content’s visibility online. 

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Episode Takeaways:

1. What is a backlink? – A simple explanation of how backlinks work as endorsements for your site.
2. Why are backlinks important? – Insights into how backlinks improve search engine rankings and drive traffic.
3. How to get more backlinks – Practical tips like being a guest on podcasts, creating shareable content, and reaching out for link exchanges.

Eric also shares why diversifying your content into audio, video, and written formats is crucial for creating an ecosystem that resonates with all types of audiences. If you’re looking to strengthen your SEO game, this episode is packed with actionable advice to get started.

What You’ll Learn in This Episode:

• Why backlinks act as a "vote of confidence" for Google and other search engines.
• The difference between high-value backlinks from big brands (like Nike) versus smaller sites.
• How backlinks directly impact your site’s traffic and ranking potential.
• Simple strategies to secure more backlinks: guest podcast appearances, shareable content, and link exchanges.
• The importance of repurposing content to create a diverse ecosystem for broader reach.

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