Today’s guest is Ulli Appelbaum, an award-winning brand strategist + author of the fabulous Brand Positioning Workbook. 

Together we dig into the power of brand associations - including how to identify your brand enemy + why it’s so helpful to do so. Ulli shares practical insights to help any business owner sharpen their brand strategy.

This episode is part of our December Daily episodes – where, you guessed it, the show is, gasp, daily for the whole month.

Ulli's Book: The Brand Positioning Workbook

Ulli's LinkedIn: linkedin.com/in/ulliappelbaum

Ulli’s Instagram: instagram.com/firstthetrousers

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list