Welcome back to this week’s episode of ‘White Dress Optional’! Has a “Private Label” gown ever caught your eye and made you wonder ‘what does that even mean’? The feel and look of the gown is of the same quality as the designer labeled gown hanging next to it BUT it’s a fraction of the price. So what is that all about? Today, Melanie and Malea uncover what “Private Label” means, why top designers and bridal boutiques embrace the Private Label approach, and all the remarkable benefits that these wedding dresses offer to brides-to-be.

Thank you for tuning into ‘White Dress Optional’, a wedding podcast by Brilliant Bridal! Join us every Wednesday for candid conversations, expert insights, and heartwarming stories that celebrate love in all its forms. Connect with us on Instagram at @whitedressoptional or email us at [email protected].

If you are in one of our markets and searching for your dream dress, we'd be thrilled to accompany you on your bridal journey. Visit https://www.brilliantbridal.com/appointments & schedule an appointment to shop at one of our boutiques today!

Check out additional resources here!