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In this episode of Websites That Convert podcast, host Shannon delves into the powerful world of retargeting campaigns and their ability to significantly enhance your business's online presence and conversion rates. She explains how to create impactful campaigns by targeting people who’ve already shown interest in your business, ensuring your message reaches a warm audience ready to engage.

Timestamps
00:00:00 - Introduction 
00:00:10 - The Importance of High Intent Traffic
00:00:21 - How Retargeting Works
00:00:32 - Real-Life Example of Retargeting
00:01:15 - Why Retargeting is Effective
00:02:09 - Accessing Retargeting Strategies
00:02:41 - Understanding Warm Audiences
00:04:08 - Capturing Potential Customers
00:04:40 - The Role of Timing in Purchases

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