Today I’m sharing one of the most valuable tools I've ever discovered – a framework for how to build your business to suit your personality.

What are the 8 Money Archetypes?

Introducing the Chill & Prosper Podcast, your weekly dose of money mindset, marketing and humour from best-selling author and entrepreneur Denise Duffield-Thomas. 

Denise’s philosophy is that there is ALWAYS an easier way to make money and that’s what she’s here to help you do.  Each week, you’ll get actionable advice to help you make more money, with less work.  There’s no need to hustle - let Denise show you how to embrace the Chillpreneur way.  

Be sure to hit subscribe so you don’t miss an episode!  #moneymindset #moneyblocks #denisedt #chillpreneur #moneybootcamp #moneypodcast  #chillandprosper #entrepreneur #womeninbusiness #business #marketing

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Let’s shift focus. Today we’re not talking about your money personality, but your customers. 
 
It’s time to look at the type of customers you are and should be attracting and how this might affect your business. 
 
Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products. 
 
Why do you need to know this?
 
Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise. 
 
So the more you understand your customers and talk their language, the more effective your marketing message will be.  
 
These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience.

Understanding your customer’s Money Archetypes

Today, we’re talking about a topic close to my heart - overcoming workaholism and hustle culture. 
This episode is aimed at my fellow Ruler Money Archetypes, who want to build an empire without burning out. 
Even if you’re not a Ruler, today’s episode will give you some great insights into your friends, partner, or clients and help you understand the motivation of Rulers.

Workaholics, empire builders and fellow rulers

Are you easily distracted by too many new ideas or the draw of shiny objects? Me too! 
As an entrepreneur, how can you work out which of your many ideas and passions are the right ones to pursue? And which ones can actually make you money?
I'm gearing up for my annual Money Personality business coaching program (which I'd love to see you in), so today, I've got a bonus podcast episode all about dealing with shiny object syndrome.

Dealing with shiny object syndrome

Are you a risk-taker? Do you wish you could embrace the “big risk, big reward” mentality? 
Maybe you love taking risks in search of new, exciting adventures.
This might sound familiar if you have a Maverick, Alchemist, or Ruler personality, and it will terrify the Accumulators out there.
But today, we’re talking about how to take risks in business without sabotage, wrecking your business, or burning out.

Big risks, big rewards. Embracing your maverick.

Today on the podcast we have a fun “Ask Me Anything” episode that is packed with nuggets of wisdom.
I answer your questions about:
Managing work while taking extended travel or time-off 
Balancing your ambition and work ethic if your partner has a different personality 
Tips to start manifesting more money 
Overcoming anxiety when starting your business 
When to outsource or hire when scaling your business

What are the 8 Money Archetypes?

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