In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic.

Discussed in this episode:

What are toxic links?

Semrush’s toxic links report: “Your risk of penalty is increasing”

Google’s documentation on link schemes

Unnatural links created by using automated tools to do spam comments, create forum profiles, etc.

Link auditing in the early days of the Penguin algorithm

Why I created a disavow blacklist

Why we closed down MHC’s disavow blacklist tool

Who needs to disavow in 2022?

Also discussed as SEO news this week:

Algorithmic turbulence Feb 24, but not likely a Google update

“Things to Know” powered by MUM, seen live in the search results

Links referenced in this episode:

https://www.mariehaynes.com/disavow-blacklist-tool/

https://searchengineland.com/googles-project-owl-attack-fake-news-273700

https://developers.google.com/search/docs/advanced/guidelines/link-schemes

https://www.mariehaynes.com/disavow-advice-2021/

Past episodes

https://Mariehaynes.com/seo-newsletter/seo-podcast

Contact MHC

https://Mariehaynes.com/contact

Book on Unnatural Links and Manual Action Removal

https://Mariehaynes.com/product/unnatural-links-book

Quality Raters Book

https://Mariehaynes.com/product/quality-raters-guidelines

Submit a question for the next Q&A

https://Mariehaynes.com/qa-with-mhc

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https://Mariehaynes.com/newsletter